Award-winning Case Study For Anytime Fitness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Anytime Fitness”, or large enterprises, they have established a Facebook page for advertising and promotion. “Anytime Fitness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Anytime Fitness” through the method of adspy!

Anytime Fitness Facebook ad Introduction by ad spy method

“Anytime Fitness” introduction:At Anytime Fitness Vincentia, you will find amazing amenities--including the best fitness equipment available!

“Anytime Fitness” Facebook ads last run:2020-02-17 09:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Anytime Fitness” ads data to help “Anytime Fitness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Anytime Fitness”. In this report, we analyze in detail the best ad cases of “Anytime Fitness”.

Anytime Fitness Top3 Ads Case Study:

Advertisers Anytime Fitness Anytime Fitness Anytime Fitness
Ad title Anytime Fitness Timeline Photos Timeline Photos
Ad text ⭐️ ATTENTION ALL MEMBERS ⭐️ Anytime Fitness Vincentia is happy to announce that we will be suppor... Wow, we are only 3 weeks out from our 24hour Treadmill Challenge - raising money for R U OK? And ... Keep Those Buns Tight This Easter AND receive 1 month on us! At Anytime Fitness all the equipme...
Ad format Video Image Image
Categories Gym/Physical Fitness Center Gym/Physical Fitness Center Gym/Physical Fitness Center
Duration 1 days 1 days 16 days
Like 14 5 9

Anytime Fitness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Anytime Fitness” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Anytime Fitness” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Anytime Fitness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Anytime Fitness Timeline Photos Timeline Photos
Ad text  ⭐️ ATTENTION ALL MEMBERS ⭐️ Anytime Fitness Vincentia is happy to announce that we will be suppor...  Wow, we are only 3 weeks out from our 24hour Treadmill Challenge - raising money for R U OK? And ...  Keep Those Buns Tight This Easter AND receive 1 month on us! At Anytime Fitness all the equipme...
Ad type  other  other  other
Ad word count 297  534  211

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Anytime Fitness”, the text type used is other to obtain the best ad performance. “Anytime Fitness” can use this copy style more. On the other hand, “Anytime Fitness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Anytime Fitness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Anytime Fitness” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Anytime Fitness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Anytime Fitness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Anytime Fitness” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Anytime Fitness”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Anytime Fitness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Anytime Fitness” ad case study report

If you want to check the best ad case study of other advertisers related to “Anytime Fitness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Anytime Fitness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.