Award-winning Case Study For Animal Search UK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Animal Search UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Animal Search UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Animal Search UK” through the method of adspy!

Animal Search UK Facebook ad Introduction by ad spy method

“Animal Search UK” introduction:AnimalsearchUK.co.uk, Europe's leading FREE on-line missing pet search service. Assisting with the reunification of approx 15,000 pets a year.

“Animal Search UK” Facebook ads last run:2020-02-17 07:52:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Animal Search UK” ads data to help “Animal Search UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Animal Search UK”. In this report, we analyze in detail the best ad cases of “Animal Search UK”.

Animal Search UK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Animal Search UK Animal Search UK Animal Search UK
Ad title Photos from Animal Search UK's post Photos from Animal Search UK's post Photos from Animal Search UK's post
Ad text PLEASE SHARE - MISSING CAT FROM TIDWORTH, WILTSHIRE, SP9 7 Have you seen Hugo? If you have inform... PLEASE SHARE - MISSING CAT FROM DUDLEY, WEST MIDLANDS. ENGLAND. DY1. Have you seen DEXTER If y... PLEASE SHARE - MISSING CAT FROM LOUGHTON, ESSEX, IG10 3. Have you seen Rodrigo If you have inform...
CTA type NO_BUTTON MESSAGE_PAGE NO_BUTTON
Ad format Carousel Carousel Carousel
Categories Pet Service Pet Service Pet Service
Duration 1 days 1 days 1 days
Like 13 34 17

Animal Search UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Animal Search UK” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Animal Search UK” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Animal Search UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Animal Search UK's post Photos from Animal Search UK's post Photos from Animal Search UK's post
Ad text  PLEASE SHARE - MISSING CAT FROM TIDWORTH, WILTSHIRE, SP9 7 Have you seen Hugo? If you have inform...  PLEASE SHARE - MISSING CAT FROM DUDLEY, WEST MIDLANDS. ENGLAND. DY1. Have you seen DEXTER If y...  PLEASE SHARE - MISSING CAT FROM LOUGHTON, ESSEX, IG10 3. Have you seen Rodrigo If you have inform...
Ad type  other  other  other
Ad word count 476  382  482

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Animal Search UK”, the text type used is other to obtain the best ad performance. “Animal Search UK” can use this copy style more. On the other hand, “Animal Search UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Animal Search UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Animal Search UK” are:NO_BUTTON,MESSAGE_PAGE,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Animal Search UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Animal Search UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Animal Search UK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Animal Search UK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Animal Search UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Animal Search UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Animal Search UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Animal Search UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.