Award-winning Case Study For Animal Matters By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Animal Matters”, or large enterprises, they have established a Facebook page for advertising and promotion. “Animal Matters” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Animal Matters” through the method of adspy!

Animal Matters Facebook ad Introduction by ad spy method

“Animal Matters” introduction:Animal Matters is dedicated to promoting animal welfare throughout the world.

“Animal Matters” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Animal Matters” ads data to help “Animal Matters” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Animal Matters”. In this report, we analyze in detail the best ad cases of “Animal Matters”.

Animal Matters Top3 Ads Case Study:

 1st2nd3rd
Advertisers Animal Matters Animal Matters Animal Matters
Ad title Animal Matters Animal Matters The Dangers of Outdoor Living for Cats | PetCoach
Ad text "Each year well in excess of 50 million animals still suffer and die as victims of the internatio... “Anyone who says that life matters less to animals than it does to us has not held in his hands a... Pet cats allowed to go outdoors can face many serious hazards to which cats kept indoors are not ...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 2659 1164 1381

Animal Matters Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Animal Matters” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Animal Matters” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Animal Matters” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Animal Matters Animal Matters The Dangers of Outdoor Living for Cats | PetCoach
Ad text  "Each year well in excess of 50 million animals still suffer and die as victims of the internatio...  “Anyone who says that life matters less to animals than it does to us has not held in his hands a...  Pet cats allowed to go outdoors can face many serious hazards to which cats kept indoors are not ...
Ad type  other  other  other
Ad word count 229  319  181

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Animal Matters”, the text type used is other to obtain the best ad performance. “Animal Matters” can use this copy style more. On the other hand, “Animal Matters” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Animal Matters” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Animal Matters” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Animal Matters” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Animal Matters” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Animal Matters” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Animal Matters”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Animal Matters” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Animal Matters” ad case study report

If you want to check the best ad case study of other advertisers related to “Animal Matters”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Animal Matters”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.