Award-winning Case Study For Andaz Singapore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Andaz Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Andaz Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Andaz Singapore” through the method of adspy!

Andaz Singapore Facebook ad Introduction by ad spy method

“Andaz Singapore” introduction:Satisfying your thirst for exploration with personal style, right in the heart of Singapore.

“Andaz Singapore” Facebook ads last run:2020-02-22 12:04:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Andaz Singapore” ads data to help “Andaz Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Andaz Singapore”. In this report, we analyze in detail the best ad cases of “Andaz Singapore”.

Andaz Singapore Top3 Ads Case Study:

Advertisers Andaz Singapore Andaz Singapore Andaz Singapore
Ad title Book Direct & Save Now! 지금 바로 예약하세요! Book Direct & Save Now!
Ad text Save up to 20% with The Big Break! Pump up your summer holiday with local culture, vibrant energy... 볼륨을 높여요 안다즈 싱가포르의 소리들을 따라 최고의 휴가를 즐겨보세요! 무료 WiFi, 미니바 그리고 24시간 음료 제공 서비스가 당신을 기다리고 있습니다. Pump up your holiday with local culture, vibrant energy and fresh perspectives in our Kampong Gla...
Ad format Video Video Video
Categories other Hotel Hotel
Duration 1 days 1 days 1 days
Like 0 3 23

Andaz Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Andaz Singapore” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Andaz Singapore” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Andaz Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Book Direct & Save Now! 지금 바로 예약하세요! Book Direct & Save Now!
Ad text  Save up to 20% with The Big Break! Pump up your summer holiday with local culture, vibrant energy...  볼륨을 높여요 안다즈 싱가포르의 소리들을 따라 최고의 휴가를 즐겨보세요! 무료 WiFi, 미니바 그리고 24시간 음료 제공 서비스가 당신을 기다리고 있습니다.  Pump up your holiday with local culture, vibrant energy and fresh perspectives in our Kampong Gla...
Ad type  other  other  other
Ad word count 175  89  153

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Andaz Singapore”, the text type used is other to obtain the best ad performance. “Andaz Singapore” can use this copy style more. On the other hand, “Andaz Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Andaz Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Andaz Singapore” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Andaz Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Andaz Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Andaz Singapore” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Andaz Singapore”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Andaz Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Andaz Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “Andaz Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Andaz Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.