Award-winning Case Study For Amnesty International Ukraine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Amnesty International Ukraine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Amnesty International Ukraine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Amnesty International Ukraine” through the method of adspy!

Amnesty International Ukraine Facebook ad Introduction by ad spy method

“Amnesty International Ukraine” introduction:Amnesty International – міжнародна правозахисна організація. Ми об'єднуємо 7 мільйонів людей, які діють на захист прав людини у всьому світі.

“Amnesty International Ukraine” Facebook ads last run:2020-02-10 16:03:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Amnesty International Ukraine” ads data to help “Amnesty International Ukraine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Amnesty International Ukraine”. In this report, we analyze in detail the best ad cases of “Amnesty International Ukraine”.

Amnesty International Ukraine Top3 Ads Case Study:

Advertisers Amnesty International Ukraine Amnesty International Ukraine Amnesty International Ukraine
Ad title Amnesty International Ukraine Підписати петицію за Оксану і її дітей Постав свій підпис і зроби світ кращим!
Ad text «Протягом останніх кількох місяців я отримував листи солідарності з усього світу, і вони дали мен... 12 дітей Оксани Мамченко потерпають від домашнього тирана. Ваш підпис може їх врятувати Приєднуйтеся до найбільшої правозахисної події у світі! Ваш підпис допоможе змінити світ на краще...
Ad format Image Image Image
Categories other other other
Duration 1 days 2 days 1 days
Like 136 274 184

Amnesty International Ukraine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Amnesty International Ukraine” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Amnesty International Ukraine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Amnesty International Ukraine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Amnesty International Ukraine Підписати петицію за Оксану і її дітей Постав свій підпис і зроби світ кращим!
Ad text  «Протягом останніх кількох місяців я отримував листи солідарності з усього світу, і вони дали мен...  12 дітей Оксани Мамченко потерпають від домашнього тирана. Ваш підпис може їх врятувати  Приєднуйтеся до найбільшої правозахисної події у світі! Ваш підпис допоможе змінити світ на краще...
Ad type  other  other  other
Ad word count 1072  87  652

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Amnesty International Ukraine”, the text type used is other to obtain the best ad performance. “Amnesty International Ukraine” can use this copy style more. On the other hand, “Amnesty International Ukraine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Amnesty International Ukraine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Amnesty International Ukraine” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Amnesty International Ukraine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Amnesty International Ukraine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Amnesty International Ukraine” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Amnesty International Ukraine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Amnesty International Ukraine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Amnesty International Ukraine” ad case study report

If you want to check the best ad case study of other advertisers related to “Amnesty International Ukraine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Amnesty International Ukraine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.