Award-winning Case Study For Amnesty International Taiwan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Amnesty International Taiwan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Amnesty International Taiwan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Amnesty International Taiwan” through the method of adspy!

Amnesty International Taiwan Facebook ad Introduction by ad spy method

“Amnesty International Taiwan” introduction:此臉書頁面是國際特赦組織台灣分會唯一官方頁面。1994年國際特赦組織台灣分會在台設立,致力推動認識及了解人權普世價值,共同建立一個尊重人權的社會。

“Amnesty International Taiwan” Facebook ads last run:2020-02-15 21:12:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Amnesty International Taiwan” ads data to help “Amnesty International Taiwan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Amnesty International Taiwan”. In this report, we analyze in detail the best ad cases of “Amnesty International Taiwan”.

Amnesty International Taiwan Top3 Ads Case Study:

Advertisers Amnesty International Taiwan Amnesty International Taiwan Amnesty International Taiwan
Ad title 【良心大使】氣候變遷運動者格蕾塔與Fridays for Future抗議活動榮膺國際特赦組織最高榮譽 Amnesty International Taiwan 集中營再現 新疆少數民族的噩夢
Ad text ▎我15歲。為了讓我這一代能有工作和完好的星球,我決定擋住你的通勤路   國際特赦組織會員詹姆斯6月時參與倫敦學生氣候示威,佔領西敏橋。一個女人面紅耳赤,忍不住對學生喊道:「你害我上班都快遲到了... ▎台灣婚姻平權   上週末國際特赦組織亞太區域會議於台北舉行,台灣分會秘書長於會議中與所有代表,包含香港、日本、韓國、菲律賓、馬來西亞、泰國等12個國家,分享台灣婚姻平權路途上的努力、成功與挫折... 身為擁有信仰文化的少數民族,犯了什麼錯? 中國政府藉打擊「極端主義」之名,視新疆少數民族的信仰文化為 「極端」,將他們關入「集中營」進行教育轉化及文化清洗。 他們可能因為留著鬍子、戴頭巾、讀...
Ad format Image Image Image
Categories other Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 1 days 4 days 1 days
Like 460 1026 50

Amnesty International Taiwan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Amnesty International Taiwan” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Amnesty International Taiwan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Amnesty International Taiwan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【良心大使】氣候變遷運動者格蕾塔與Fridays for Future抗議活動榮膺國際特赦組織最高榮譽 Amnesty International Taiwan 集中營再現 新疆少數民族的噩夢
Ad text  ▎我15歲。為了讓我這一代能有工作和完好的星球,我決定擋住你的通勤路   國際特赦組織會員詹姆斯6月時參與倫敦學生氣候示威,佔領西敏橋。一個女人面紅耳赤,忍不住對學生喊道:「你害我上班都快遲到了...  ▎台灣婚姻平權   上週末國際特赦組織亞太區域會議於台北舉行,台灣分會秘書長於會議中與所有代表,包含香港、日本、韓國、菲律賓、馬來西亞、泰國等12個國家,分享台灣婚姻平權路途上的努力、成功與挫折...  身為擁有信仰文化的少數民族,犯了什麼錯? 中國政府藉打擊「極端主義」之名,視新疆少數民族的信仰文化為 「極端」,將他們關入「集中營」進行教育轉化及文化清洗。 他們可能因為留著鬍子、戴頭巾、讀...
Ad type  other  other  other
Ad word count 583  290  189

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Amnesty International Taiwan”, the text type used is other to obtain the best ad performance. “Amnesty International Taiwan” can use this copy style more. On the other hand, “Amnesty International Taiwan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Amnesty International Taiwan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Amnesty International Taiwan” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Amnesty International Taiwan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Amnesty International Taiwan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Amnesty International Taiwan” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Amnesty International Taiwan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Amnesty International Taiwan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Amnesty International Taiwan” ad case study report

If you want to check the best ad case study of other advertisers related to “Amnesty International Taiwan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Amnesty International Taiwan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.