Award-winning Case Study For AMI Insurance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AMI Insurance”, or large enterprises, they have established a Facebook page for advertising and promotion. “AMI Insurance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AMI Insurance” through the method of adspy!

AMI Insurance Facebook ad Introduction by ad spy method

“AMI Insurance” introduction:Find out how AMI Insurance can be right here for you as your insurance company For Facebook house rules visit:

“AMI Insurance” Facebook ads last run:2020-02-17 08:08:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AMI Insurance” ads data to help “AMI Insurance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AMI Insurance”. In this report, we analyze in detail the best ad cases of “AMI Insurance”.

AMI Insurance Top3 Ads Case Study:

Advertisers AMI Insurance AMI Insurance AMI Insurance
Ad title Contents Insurance | Compare, Quote & Buy Online | AMI NZ AMI Car Insurance | Online Quote | Motor Vehicle Cover AMI Car Insurance | Online Quote | Motor Vehicle Cover
Ad text  Because you never kinda know when you’ll need us. Get Comprehensive Car insurance and stress less... Because you never kinda know when you’ll need us. Get Comprehensive Car insurance and stress less...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 27 64 44

AMI Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AMI Insurance” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AMI Insurance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AMI Insurance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Contents Insurance | Compare, Quote & Buy Online | AMI NZ AMI Car Insurance | Online Quote | Motor Vehicle Cover AMI Car Insurance | Online Quote | Motor Vehicle Cover
Ad text    Because you never kinda know when you’ll need us. Get Comprehensive Car insurance and stress less...  Because you never kinda know when you’ll need us. Get Comprehensive Car insurance and stress less...
Ad type  other  other  other
Ad word count 0  115  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AMI Insurance”, the text type used is other to obtain the best ad performance. “AMI Insurance” can use this copy style more. On the other hand, “AMI Insurance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AMI Insurance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AMI Insurance” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “AMI Insurance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AMI Insurance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AMI Insurance” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AMI Insurance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“AMI Insurance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AMI Insurance” ad case study report

If you want to check the best ad case study of other advertisers related to “AMI Insurance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AMI Insurance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.