Award-winning Case Study For American University School of Education By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “American University School of Education”, or large enterprises, they have established a Facebook page for advertising and promotion. “American University School of Education” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “American University School of Education” through the method of adspy!

American University School of Education Facebook ad Introduction by ad spy method

“American University School of Education” introduction:The School of Education at American University

“American University School of Education” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “American University School of Education” ads data to help “American University School of Education” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “American University School of Education”. In this report, we analyze in detail the best ad cases of “American University School of Education”.

American University School of Education Top3 Ads Case Study:

 1st2nd3rd
Advertisers American University School of Education American University School of Education American University School of Education
Ad title Support Education Equity Online M.Ed. in Education Policy Program Doctorate in Education
Ad text Graduates of AU's International Training & Education Program have a 92% employment rate. Earn you... Download a brochure to learn more about AU's Online M.Ed. in Education Policy program. Discover h... Earn a Doctorate of Education in Education Policy and Leadership online from AU and bring quality...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 2 days
Like 1 16 11

American University School of Education Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “American University School of Education” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“American University School of Education” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “American University School of Education” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Support Education Equity Online M.Ed. in Education Policy Program Doctorate in Education
Ad text  Graduates of AU's International Training & Education Program have a 92% employment rate. Earn you...  Download a brochure to learn more about AU's Online M.Ed. in Education Policy program. Discover h...  Earn a Doctorate of Education in Education Policy and Leadership online from AU and bring quality...
Ad type  other  other  other
Ad word count 191  210  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “American University School of Education”, the text type used is other to obtain the best ad performance. “American University School of Education” can use this copy style more. On the other hand, “American University School of Education” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “American University School of Education” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “American University School of Education” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “American University School of Education” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “American University School of Education” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “American University School of Education” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “American University School of Education”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“American University School of Education” should put ads in the best time period, so that ads get the most value in a limited time.

Related “American University School of Education” ad case study report

If you want to check the best ad case study of other advertisers related to “American University School of Education”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “American University School of Education”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.