Award-winning Case Study For American Tourister Vietnam By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “American Tourister Vietnam”, or large enterprises, they have established a Facebook page for advertising and promotion. “American Tourister Vietnam” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “American Tourister Vietnam” through the method of adspy!

American Tourister Vietnam Facebook ad Introduction by ad spy method

“American Tourister Vietnam” introduction:American Tourister tự hào là thương hiệu được người tiêu dùng sành điệu dễ dàng nhận biết nhất trên thế giới, trong ngành vali, túi xách, phụ kiện du lịch nổi tiếng từ Mỹ...

“American Tourister Vietnam” Facebook ads last run:2020-02-17 06:04:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “American Tourister Vietnam” ads data to help “American Tourister Vietnam” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “American Tourister Vietnam”. In this report, we analyze in detail the best ad cases of “American Tourister Vietnam”.

American Tourister Vietnam Top3 Ads Case Study:

Advertisers American Tourister Vietnam American Tourister Vietnam American Tourister Vietnam
Ad title ĐỒNG GIÁ CHỈ 1199K TẤT CẢ SIZE CHỈ 1,199,000Đ ĐỒNG GIÁ 3 SIZE Photos from American Tourister Vietnam's post
Ad text Vali American khuyến mãi siêu sốc không thể bỏ lỡ mùa cuối năm - chỉ 1,199,000đ đồng giá cho 3 si... GIẤC MƠ CÓ THẬT 🧚‍♀️ Chỉ 1,199.000đ cho BST Modern Dream từ American Tourister _Đồng giá 3 size_ ... Mừng Lễ lớn 30/04, GIẢM 50% tất cả sản phẩm và tặng kèm quà tặng cho tất cả đơn hàng từ 2,000,000...
Ad format Image Image Carousel
Categories other other Bags/Luggage
Duration 1 days 1 days 1 days
Like 24 15 6

American Tourister Vietnam Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “American Tourister Vietnam” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“American Tourister Vietnam” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “American Tourister Vietnam” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ĐỒNG GIÁ CHỈ 1199K TẤT CẢ SIZE CHỈ 1,199,000Đ ĐỒNG GIÁ 3 SIZE Photos from American Tourister Vietnam's post
Ad text  Vali American khuyến mãi siêu sốc không thể bỏ lỡ mùa cuối năm - chỉ 1,199,000đ đồng giá cho 3 si...  GIẤC MƠ CÓ THẬT 🧚‍♀️ Chỉ 1,199.000đ cho BST Modern Dream từ American Tourister _Đồng giá 3 size_ ...  Mừng Lễ lớn 30/04, GIẢM 50% tất cả sản phẩm và tặng kèm quà tặng cho tất cả đơn hàng từ 2,000,000...
Ad type  other  other  other
Ad word count 516  285  483

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “American Tourister Vietnam”, the text type used is other to obtain the best ad performance. “American Tourister Vietnam” can use this copy style more. On the other hand, “American Tourister Vietnam” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “American Tourister Vietnam” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “American Tourister Vietnam” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “American Tourister Vietnam” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “American Tourister Vietnam” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “American Tourister Vietnam” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “American Tourister Vietnam”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“American Tourister Vietnam” should put ads in the best time period, so that ads get the most value in a limited time.

Related “American Tourister Vietnam” ad case study report

If you want to check the best ad case study of other advertisers related to “American Tourister Vietnam”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “American Tourister Vietnam”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.