Award-winning Case Study For Amazon Prime Now By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Amazon Prime Now”, or large enterprises, they have established a Facebook page for advertising and promotion. “Amazon Prime Now” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Amazon Prime Now” through the method of adspy!

Amazon Prime Now Facebook ad Introduction by ad spy method

“Amazon Prime Now” introduction:The official Facebook page for Amazon Prime Now. Free 2-hour delivery in select US, UK, IT, JP, DE, ES, FR and SG cities.

“Amazon Prime Now” Facebook ads last run:2020-01-24 18:39:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Amazon Prime Now” ads data to help “Amazon Prime Now” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Amazon Prime Now”. In this report, we analyze in detail the best ad cases of “Amazon Prime Now”.

Amazon Prime Now Top3 Ads Case Study:

 1st2nd3rd
Advertisers Amazon Prime Now Amazon Prime Now Amazon Prime Now
Ad title 10€ en tu primer pedido Vos courses livrées en 2h avec Amazon Prime Now 10€ en tu primer pedido
Ad text Recibe tu compra de productos frescos hoy mismo en la franja de 2 horas que elijas. Découvrez Amazon Prime Now, exclusivement pour les membres Amazon Prime. Jusqu'à 15€ offerts sur ... Recibe tu compra de productos frescos hoy mismo en la franja de 2 horas que elijas.
CTA type INSTALL_MOBILE_APP SHOP_NOW INSTALL_MOBILE_APP
Ad format Image Video Image
Categories other other other
Duration 1 days 50 days 2 days
Like 42 111 73

Amazon Prime Now Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Amazon Prime Now” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Amazon Prime Now” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Amazon Prime Now” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 10€ en tu primer pedido Vos courses livrées en 2h avec Amazon Prime Now 10€ en tu primer pedido
Ad text  Recibe tu compra de productos frescos hoy mismo en la franja de 2 horas que elijas.  Découvrez Amazon Prime Now, exclusivement pour les membres Amazon Prime. Jusqu'à 15€ offerts sur ...  Recibe tu compra de productos frescos hoy mismo en la franja de 2 horas que elijas.
Ad type  other  other  other
Ad word count 83  121  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Amazon Prime Now”, the text type used is other to obtain the best ad performance. “Amazon Prime Now” can use this copy style more. On the other hand, “Amazon Prime Now” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Amazon Prime Now” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Amazon Prime Now” are:INSTALL_MOBILE_APP,SHOP_NOW,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Amazon Prime Now” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Amazon Prime Now” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Amazon Prime Now” top 3 ads schedules are: 1 days,50 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Amazon Prime Now”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Amazon Prime Now” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Amazon Prime Now” ad case study report

If you want to check the best ad case study of other advertisers related to “Amazon Prime Now”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Amazon Prime Now”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.