Award-winning Case Study For Amazon Marketplace By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Amazon Marketplace”, or large enterprises, they have established a Facebook page for advertising and promotion. “Amazon Marketplace” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Amazon Marketplace” through the method of adspy!

Amazon Marketplace Facebook ad Introduction by ad spy method

“Amazon Marketplace” introduction:Find unique and innovative brands on Amazon, and learn how to sell products of your own.

“Amazon Marketplace” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Amazon Marketplace” ads data to help “Amazon Marketplace” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Amazon Marketplace”. In this report, we analyze in detail the best ad cases of “Amazon Marketplace”.

Amazon Marketplace Top3 Ads Case Study:

 1st2nd3rd
Advertisers Amazon Marketplace Amazon Marketplace Amazon Marketplace
Ad title Sell on Amazon Australia Shop Marvel Spider-Man T-Shirts Shop Official Hello Kitty PopSockets
Ad text Reach millions of customers by selling on Amazon Australia Shop 150+ Spider-Man t-shirts for men, women and kids! Hello Kitty PopSockets are here!
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories other Retail Company Retail Company
Duration 3 days 90 days 90 days
Like 1 332 249

Amazon Marketplace Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Amazon Marketplace” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Amazon Marketplace” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Amazon Marketplace” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sell on Amazon Australia Shop Marvel Spider-Man T-Shirts Shop Official Hello Kitty PopSockets
Ad text  Reach millions of customers by selling on Amazon Australia  Shop 150+ Spider-Man t-shirts for men, women and kids!  Hello Kitty PopSockets are here!
Ad type  other  other  other
Ad word count 58  54  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Amazon Marketplace”, the text type used is other to obtain the best ad performance. “Amazon Marketplace” can use this copy style more. On the other hand, “Amazon Marketplace” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Amazon Marketplace” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Amazon Marketplace” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Amazon Marketplace” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Amazon Marketplace” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Amazon Marketplace” top 3 ads schedules are: 3 days,90 days, and 90 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Amazon Marketplace”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Amazon Marketplace” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Amazon Marketplace” ad case study report

If you want to check the best ad case study of other advertisers related to “Amazon Marketplace”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Amazon Marketplace”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.