Award-winning Case Study For Amazon.co.jp (アマゾン) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Amazon.co.jp (アマゾン)”, or large enterprises, they have established a Facebook page for advertising and promotion. “Amazon.co.jp (アマゾン)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Amazon.co.jp (アマゾン)” through the method of adspy!

Amazon.co.jp (アマゾン) Facebook ad Introduction by ad spy method

“Amazon.co.jp (アマゾン)” introduction:Amazon公式。特大セールや人気商品の予約速報、Facebook限定キャンペーン等をお届けします。ソーシャルメディアのカスタマーサポートは土日祝日含め、365日 7:30-23:00にて行っております。

“Amazon.co.jp (アマゾン)” Facebook ads last run:2020-01-24 18:25:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Amazon.co.jp (アマゾン)” ads data to help “Amazon.co.jp (アマゾン)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Amazon.co.jp (アマゾン)”. In this report, we analyze in detail the best ad cases of “Amazon.co.jp (アマゾン)”.

Amazon.co.jp (アマゾン) Top3 Ads Case Study:

 1st2nd3rd
Advertisers Amazon.co.jp (アマゾン) Amazon.co.jp (アマゾン) Amazon.co.jp (アマゾン)
Ad title Autel OBD2 スキャナ Maxidas DS808(DS708 アドバンストバージョン)自動車用 診断ツール キーコーディング 日本語対応(MS906と同じ機能) è‡ªè»¢è»Šã‚„バイク置場 物干など多彩な用途! 万能物置サイクルハウスワイドタイプ ã€å›½å†…正規品】Snapmaker 3-in-1 3Dプリンター 本体 3Dプリント CNC レーザー 彫刻 加工 刻印 金属製 キット DIY 初心者 家庭用 工業向け 日本語対応
Ad text   
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Carousel
Categories other other other
Duration 71 days 45 days 61 days
Like 0 0 0

Amazon.co.jp (アマゾン) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Amazon.co.jp (アマゾン)” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Amazon.co.jp (アマゾン)” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Amazon.co.jp (アマゾン)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Autel OBD2 スキャナ Maxidas DS808(DS708 アドバンストバージョン)自動車用 診断ツール キーコーディング 日本語対応(MS906と同じ機能) 自転車やバイク置場 物干など多彩な用途! 万能物置サイクルハウスワイドタイプ 【国内正規品】Snapmaker 3-in-1 3Dプリンター 本体 3Dプリント CNC レーザー 彫刻 加工 刻印 金属製 キット DIY 初心者 家庭用 工業向け 日本語対応
Ad text      
Ad type  other  other  other
Ad word count 0  0  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Amazon.co.jp (アマゾン)”, the text type used is other to obtain the best ad performance. “Amazon.co.jp (アマゾン)” can use this copy style more. On the other hand, “Amazon.co.jp (アマゾン)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Amazon.co.jp (アマゾン)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Amazon.co.jp (アマゾン)” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Amazon.co.jp (アマゾン)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Amazon.co.jp (アマゾン)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Amazon.co.jp (アマゾン)” top 3 ads schedules are: 71 days,45 days, and 61 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Amazon.co.jp (アマゾン)”‘s top 1 ad duration is 71 days. Every advertisement has a life cycle.
“Amazon.co.jp (アマゾン)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Amazon.co.jp (アマゾン)” ad case study report

If you want to check the best ad case study of other advertisers related to “Amazon.co.jp (アマゾン)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Amazon.co.jp (アマゾン)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.