Award-winning Case Study For Alzheimer's Research UK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Alzheimer's Research UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Alzheimer's Research UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Alzheimer's Research UK” through the method of adspy!

Alzheimer's Research UK Facebook ad Introduction by ad spy method

“Alzheimer's Research UK” introduction:Alzheimer’s Research UK is the UK’s leading dementia research charity. www.alzheimersresearchuk.org

“Alzheimer's Research UK” Facebook ads last run:2020-02-17 06:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Alzheimer's Research UK” ads data to help “Alzheimer's Research UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Alzheimer's Research UK”. In this report, we analyze in detail the best ad cases of “Alzheimer's Research UK”.

Alzheimer's Research UK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Alzheimer's Research UK Alzheimer's Research UK Alzheimer's Research UK
Ad title Give £5 a month to find a cure Give £5 a month to find a cure Give £5 a month to find a cure
Ad text Will you swap a brand-new TV for a dementia cure this Black Friday? Just £5 a month will fund vit... Will you make your money matter this Black Friday? Just £5 a month will help researchers, like He... Will you give £5 a month to help speed up the discovery of effective new dementia treatments?
CTA type DONATE_NOW DONATE_NOW DONATE_NOW
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 12 days
Like 10 47 170

Alzheimer's Research UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Alzheimer's Research UK” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Alzheimer's Research UK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Alzheimer's Research UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Give £5 a month to find a cure Give £5 a month to find a cure Give £5 a month to find a cure
Ad text  Will you swap a brand-new TV for a dementia cure this Black Friday? Just £5 a month will fund vit...  Will you make your money matter this Black Friday? Just £5 a month will help researchers, like He...  Will you give £5 a month to help speed up the discovery of effective new dementia treatments?
Ad type  other  other  other
Ad word count 123  127  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Alzheimer's Research UK”, the text type used is other to obtain the best ad performance. “Alzheimer's Research UK” can use this copy style more. On the other hand, “Alzheimer's Research UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Alzheimer's Research UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Alzheimer's Research UK” are:DONATE_NOW,DONATE_NOW,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “Alzheimer's Research UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Alzheimer's Research UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Alzheimer's Research UK” top 3 ads schedules are: 1 days,1 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Alzheimer's Research UK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Alzheimer's Research UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Alzheimer's Research UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Alzheimer's Research UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Alzheimer's Research UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.