Award-winning Case Study For Alpha Car Hire By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Alpha Car Hire”, or large enterprises, they have established a Facebook page for advertising and promotion. “Alpha Car Hire” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Alpha Car Hire” through the method of adspy!

Alpha Car Hire Facebook ad Introduction by ad spy method

“Alpha Car Hire” introduction:Alpha Car Hire - Brisbane | Gold Coast | Melbourne | Sydney | Sunshine Coast | Adelaide | Dandenong | Perth | Newcastle See us for great rates on new vehicles.

“Alpha Car Hire” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Alpha Car Hire” ads data to help “Alpha Car Hire” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Alpha Car Hire”. In this report, we analyze in detail the best ad cases of “Alpha Car Hire”.

Alpha Car Hire Top3 Ads Case Study:

Advertisers Alpha Car Hire Alpha Car Hire Alpha Car Hire
Ad title Easy & Affordable Car Hire Perth Comedy Festival Pirtek Perth SuperNight
Ad text Let us help you get where you want to go with great rates on car hire. Get your free, no obligat... Want to have a good laugh at the Perth Comedy Festival? Hire a car with us to get you there. #pe... Want to watch the pros race around the track? Hire a car with us to get you there. Pirtek Perth ...
Ad format Image Image Image
Categories Car Rental Car Rental Car Rental
Duration 100 days 1 days 1 days
Like 1 0 5

Alpha Car Hire Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Alpha Car Hire” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Alpha Car Hire” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Alpha Car Hire” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Easy & Affordable Car Hire Perth Comedy Festival Pirtek Perth SuperNight
Ad text  Let us help you get where you want to go with great rates on car hire. Get your free, no obligat...  Want to have a good laugh at the Perth Comedy Festival? Hire a car with us to get you there. #pe...  Want to watch the pros race around the track? Hire a car with us to get you there. Pirtek Perth ...
Ad type  other  other  other
Ad word count 120  152  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Alpha Car Hire”, the text type used is other to obtain the best ad performance. “Alpha Car Hire” can use this copy style more. On the other hand, “Alpha Car Hire” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Alpha Car Hire” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Alpha Car Hire” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Alpha Car Hire” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Alpha Car Hire” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Alpha Car Hire” top 3 ads schedules are: 100 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Alpha Car Hire”‘s top 1 ad duration is 100 days. Every advertisement has a life cycle.
“Alpha Car Hire” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Alpha Car Hire” ad case study report

If you want to check the best ad case study of other advertisers related to “Alpha Car Hire”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Alpha Car Hire”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.