Award-winning Case Study For Alex and Alexa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Alex and Alexa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Alex and Alexa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Alex and Alexa” through the method of adspy!

Alex and Alexa Facebook ad Introduction by ad spy method

“Alex and Alexa” introduction:Europe's best retailer in premium and luxury children’s clothing and products – offering the world’s best brands online

“Alex and Alexa” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Alex and Alexa” ads data to help “Alex and Alexa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Alex and Alexa”. In this report, we analyze in detail the best ad cases of “Alex and Alexa”.

Alex and Alexa Top3 Ads Case Study:

Advertisers Alex and Alexa Alex and Alexa Alex and Alexa
Ad title Shop KULING at Alex and Alexa! Red Long Sleeve Dress 98/104 cm Shop KULING at Alex and Alexa!
Ad text 20% discount on KULING! Use the code KULINGPARTY. Valid on orders over 60 EUR. Swedish brand Kul... Quality kidswear that's all about expressing BIG personalities with buckets of colour! ✨ 20% discount on KULING! Use the code KULINGPARTY. Valid on orders over 60 EUR. Swedish brand Kul...
Ad format Video Carousel Video
Categories other other other
Duration 6 days 16 days 1 days
Like 16 0 11

Alex and Alexa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Alex and Alexa” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Alex and Alexa” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Alex and Alexa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Shop KULING at Alex and Alexa! Red Long Sleeve Dress 98/104 cm Shop KULING at Alex and Alexa!
Ad text  20% discount on KULING! Use the code KULINGPARTY. Valid on orders over 60 EUR. Swedish brand Kul...  Quality kidswear that's all about expressing BIG personalities with buckets of colour! ✨  20% discount on KULING! Use the code KULINGPARTY. Valid on orders over 60 EUR. Swedish brand Kul...
Ad type  other  other  other
Ad word count 330  88  330

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Alex and Alexa”, the text type used is other to obtain the best ad performance. “Alex and Alexa” can use this copy style more. On the other hand, “Alex and Alexa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Alex and Alexa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Alex and Alexa” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Alex and Alexa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Alex and Alexa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Alex and Alexa” top 3 ads schedules are: 6 days,16 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Alex and Alexa”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Alex and Alexa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Alex and Alexa” ad case study report

If you want to check the best ad case study of other advertisers related to “Alex and Alexa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Alex and Alexa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.