Award-winning Case Study For Aldi UK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Aldi UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Aldi UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Aldi UK” through the method of adspy!

Aldi UK Facebook ad Introduction by ad spy method

“Aldi UK” introduction:Welcome to Aldi UK's official Facebook Page, where you can find out more about our amazing range of award-winning, high quality, brand-like products. For the Aldi UK Privacy Notices please visit the Aldi website here: https://bit.ly/2wOiflD

“Aldi UK” Facebook ads last run:2020-02-22 17:20:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Aldi UK” ads data to help “Aldi UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Aldi UK”. In this report, we analyze in detail the best ad cases of “Aldi UK”.

Aldi UK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Aldi UK Aldi UK Aldi UK
Ad title Aldi UK Everyday Amazing - ALDI UK Aldi UK
Ad text Specialbuyers! Look at the pet-ential on offer this week at Aldi. Of course, we do like to take t... Anne doesn’t like award-winning nappies. She must prefer the non-award-winning leaky kind. Urgh. ... Don’t miss out on all this amazing tech value at Aldi this week. As well as an amazing range of U...
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 338 24 212

Aldi UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Aldi UK” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Aldi UK” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Aldi UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Aldi UK Everyday Amazing - ALDI UK Aldi UK
Ad text  Specialbuyers! Look at the pet-ential on offer this week at Aldi. Of course, we do like to take t...  Anne doesn’t like award-winning nappies. She must prefer the non-award-winning leaky kind. Urgh. ...  Don’t miss out on all this amazing tech value at Aldi this week. As well as an amazing range of U...
Ad type  other  other  other
Ad word count 158  114  192

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Aldi UK”, the text type used is other to obtain the best ad performance. “Aldi UK” can use this copy style more. On the other hand, “Aldi UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Aldi UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Aldi UK” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Aldi UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Aldi UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Aldi UK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Aldi UK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Aldi UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Aldi UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Aldi UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Aldi UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.