Award-winning Case Study For Alcopa Auction By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Alcopa Auction”, or large enterprises, they have established a Facebook page for advertising and promotion. “Alcopa Auction” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Alcopa Auction” through the method of adspy!

Alcopa Auction Facebook ad Introduction by ad spy method

“Alcopa Auction” introduction:Alcopa Auction is the leading auction sales operator in France. 5 auction rooms in Beauvais, Rennes, Nancy, Lyon and Tours Online auctions every day

“Alcopa Auction” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Alcopa Auction” ads data to help “Alcopa Auction” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Alcopa Auction”. In this report, we analyze in detail the best ad cases of “Alcopa Auction”.

Alcopa Auction Top3 Ads Case Study:

Advertisers Alcopa Auction Alcopa Auction Alcopa Auction
Ad title Alcopa Auction Alcopa Auction: Licitatii Alcopa Auction: Licitatii
Ad text Come and take part in our physical auctions at our 7 auction centers : Paris Nord, Paris Sud, Ren... Licitatii Masini Second Hand: Autoturisme si vehicule utilitare. Licitatii Masini Second Hand: Autoturisme si vehicule utilitare.
Ad format Carousel Image Image
Categories other Cars Cars
Duration 1 days 510 days 506 days
Like 50 2298 769

Alcopa Auction Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Alcopa Auction” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Alcopa Auction” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Alcopa Auction” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Alcopa Auction Alcopa Auction: Licitatii Alcopa Auction: Licitatii
Ad text  Come and take part in our physical auctions at our 7 auction centers : Paris Nord, Paris Sud, Ren...  Licitatii Masini Second Hand: Autoturisme si vehicule utilitare.  Licitatii Masini Second Hand: Autoturisme si vehicule utilitare.
Ad type  other  other  other
Ad word count 271  64  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Alcopa Auction”, the text type used is other to obtain the best ad performance. “Alcopa Auction” can use this copy style more. On the other hand, “Alcopa Auction” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Alcopa Auction” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Alcopa Auction” are:LEARN_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Alcopa Auction” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Alcopa Auction” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Alcopa Auction” top 3 ads schedules are: 1 days,510 days, and 506 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Alcopa Auction”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Alcopa Auction” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Alcopa Auction” ad case study report

If you want to check the best ad case study of other advertisers related to “Alcopa Auction”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Alcopa Auction”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.