Award-winning Case Study For Aktion Mensch By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Aktion Mensch”, or large enterprises, they have established a Facebook page for advertising and promotion. “Aktion Mensch” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Aktion Mensch” through the method of adspy!

Aktion Mensch Facebook ad Introduction by ad spy method

“Aktion Mensch” introduction:Die Aktion Mensch setzt sich für das selbstverständliche Zusammenleben von Menschen mit und ohne Behinderung ein: Unser Social Media-Team ist zwischen 08:00 und 18:00 für euch erreichbar!

“Aktion Mensch” Facebook ads last run:2020-02-17 08:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Aktion Mensch” ads data to help “Aktion Mensch” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Aktion Mensch”. In this report, we analyze in detail the best ad cases of “Aktion Mensch”.

Aktion Mensch Top3 Ads Case Study:

Advertisers Aktion Mensch Aktion Mensch Aktion Mensch
Ad title Werde auch du Gewinner! Aktion Mensch-Gewinnerin Svenja: Mein Gewinn Jetzt Gewinner werden
Ad text Nur noch bis morgen: Sichere dir deine Chance auf den Millionen-Gewinn bei der großen Sonderverlo... Das ist Svenja – sie hat bei unserer Lotterie gewonnen 🙌 Du willst auch gewinnen und dir deine Tr... Nur noch bis morgen mitmachen! Jetzt Glücks-Los kaufen und Chance auf Extra-Gewinne im Gesamtwert...
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 10 374 2

Aktion Mensch Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Aktion Mensch” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Aktion Mensch” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Aktion Mensch” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Werde auch du Gewinner! Aktion Mensch-Gewinnerin Svenja: Mein Gewinn Jetzt Gewinner werden
Ad text  Nur noch bis morgen: Sichere dir deine Chance auf den Millionen-Gewinn bei der großen Sonderverlo...  Das ist Svenja – sie hat bei unserer Lotterie gewonnen 🙌 Du willst auch gewinnen und dir deine Tr...  Nur noch bis morgen mitmachen! Jetzt Glücks-Los kaufen und Chance auf Extra-Gewinne im Gesamtwert...
Ad type  other  other  other
Ad word count 109  269  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Aktion Mensch”, the text type used is other to obtain the best ad performance. “Aktion Mensch” can use this copy style more. On the other hand, “Aktion Mensch” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Aktion Mensch” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Aktion Mensch” are:BUY_NOW,N/A,BUY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_NOW” help “Aktion Mensch” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Aktion Mensch” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Aktion Mensch” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Aktion Mensch”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Aktion Mensch” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Aktion Mensch” ad case study report

If you want to check the best ad case study of other advertisers related to “Aktion Mensch”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Aktion Mensch”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.