Award-winning Case Study For Airtel TV By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Airtel TV”, or large enterprises, they have established a Facebook page for advertising and promotion. “Airtel TV” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Airtel TV” through the method of adspy!

Airtel TV Facebook ad Introduction by ad spy method

“Airtel TV” introduction:Official Wynk Movies Facebook page. Enjoy your favorite Bollywood and Hollywood movies and TV shows, only on Wynk Movies App.

“Airtel TV” Facebook ads last run:2020-02-20 20:58:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Airtel TV” ads data to help “Airtel TV” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Airtel TV”. In this report, we analyze in detail the best ad cases of “Airtel TV”.

Airtel TV Top3 Ads Case Study:

Advertisers Airtel TV Airtel TV Airtel TV
Ad title It's time to #Unwind It's time to #Unwind FREE for Airtel Users
Ad text We missed you! It’s the time to #Unwind with your favourite movies. Stream Now! We missed you! It’s the time to #Unwind with your favourite movies. Stream Now! Watch LIVE sports and your favourite TV shows & movies on-the-go anytime, anywhere. Only on Airte...
Ad format Video Carousel Video
Categories Media/News Company Media/News Company Media/News Company
Duration 19 days 19 days 44 days
Like 0 1 194

Airtel TV Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Airtel TV” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Airtel TV” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Airtel TV” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title It's time to #Unwind It's time to #Unwind FREE for Airtel Users
Ad text  We missed you! It’s the time to #Unwind with your favourite movies. Stream Now!  We missed you! It’s the time to #Unwind with your favourite movies. Stream Now!  Watch LIVE sports and your favourite TV shows & movies on-the-go anytime, anywhere. Only on Airte...
Ad type  other  other  other
Ad word count 106  106  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Airtel TV”, the text type used is other to obtain the best ad performance. “Airtel TV” can use this copy style more. On the other hand, “Airtel TV” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Airtel TV” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “USE_MOBILE_APP” help “Airtel TV” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Airtel TV” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Airtel TV” top 3 ads schedules are: 19 days,19 days, and 44 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Airtel TV”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Airtel TV” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Airtel TV” ad case study report

If you want to check the best ad case study of other advertisers related to “Airtel TV”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Airtel TV”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.