Award-winning Case Study For Airbnb Citizen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Airbnb Citizen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Airbnb Citizen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Airbnb Citizen” through the method of adspy!

Airbnb Citizen Facebook ad Introduction by ad spy method

“Airbnb Citizen” introduction:Airbnb Citizen is the official advocacy channel of Airbnb. We are a community of hosts and guests who believe in the power of home sharing. Please join us!

“Airbnb Citizen” Facebook ads last run:2020-02-17 06:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Airbnb Citizen” ads data to help “Airbnb Citizen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Airbnb Citizen”. In this report, we analyze in detail the best ad cases of “Airbnb Citizen”.

Airbnb Citizen Top3 Ads Case Study:

Advertisers Airbnb Citizen Airbnb Citizen Airbnb Citizen
Ad title Nóra, házigazda az Airbnb-n Budapesten Julian, házigazda az Airbnb-n Budapesten Ismerd meg a közösségünket: József, házigazda az Airbnb-n Visegrádon
Ad text Ismerd meg a közösségünket: Nóra, házigazda az Airbnb-n Budapesten Ismerd meg a közösségünket: Julian, házigazda az Airbnb-n Budapesten Ismerd meg a közösségünket: József, házigazda az Airbnb-n Visegrádon
Ad format Carousel Carousel Carousel
Categories other other other
Duration 17 days 15 days 13 days
Like 657 319 844

Airbnb Citizen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Airbnb Citizen” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Airbnb Citizen” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Airbnb Citizen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nóra, házigazda az Airbnb-n Budapesten Julian, házigazda az Airbnb-n Budapesten Ismerd meg a közösségünket: József, házigazda az Airbnb-n Visegrádon
Ad text  Ismerd meg a közösségünket: Nóra, házigazda az Airbnb-n Budapesten  Ismerd meg a közösségünket: Julian, házigazda az Airbnb-n Budapesten  Ismerd meg a közösségünket: József, házigazda az Airbnb-n Visegrádon
Ad type  other  other  other
Ad word count 66  68  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Airbnb Citizen”, the text type used is other to obtain the best ad performance. “Airbnb Citizen” can use this copy style more. On the other hand, “Airbnb Citizen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Airbnb Citizen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Airbnb Citizen” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Airbnb Citizen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Airbnb Citizen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Airbnb Citizen” top 3 ads schedules are: 17 days,15 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Airbnb Citizen”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Airbnb Citizen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Airbnb Citizen” ad case study report

If you want to check the best ad case study of other advertisers related to “Airbnb Citizen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Airbnb Citizen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.