Award-winning Case Study For AirAsia BIG Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AirAsia BIG Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “AirAsia BIG Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AirAsia BIG Philippines” through the method of adspy!

AirAsia BIG Philippines Facebook ad Introduction by ad spy method

“AirAsia BIG Philippines” introduction:Join as AirAsia BIG member and Like our page to stay updated with AirAsia BIG promotions, exclusive invitation to events and other rewards and privileges.

“AirAsia BIG Philippines” Facebook ads last run:2020-02-17 07:00:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AirAsia BIG Philippines” ads data to help “AirAsia BIG Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AirAsia BIG Philippines”. In this report, we analyze in detail the best ad cases of “AirAsia BIG Philippines”.

AirAsia BIG Philippines Top3 Ads Case Study:

Advertisers AirAsia BIG Philippines AirAsia BIG Philippines AirAsia BIG Philippines
Ad title AirAsia BIG Earn BIG Points Daily 100% fun holidays, 0% Instalment Plan!
Ad text  Earn Up To 2x BIG Points On Your Spend & Get Upgraded To Platinum Status for Priority Check-in, B... Still planning for your next holiday? Fret not, travel first and pay later with a 3-month 0% Inst...
Ad format Carousel Image Image
Categories other Airline Company Airline Company
Duration 1 days 325 days 253 days
Like 318 5521 15756

AirAsia BIG Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AirAsia BIG Philippines” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AirAsia BIG Philippines” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AirAsia BIG Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title AirAsia BIG Earn BIG Points Daily 100% fun holidays, 0% Instalment Plan!
Ad text    Earn Up To 2x BIG Points On Your Spend & Get Upgraded To Platinum Status for Priority Check-in, B...  Still planning for your next holiday? Fret not, travel first and pay later with a 3-month 0% Inst...
Ad type  other  other  other
Ad word count 0  124  233

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AirAsia BIG Philippines”, the text type used is other to obtain the best ad performance. “AirAsia BIG Philippines” can use this copy style more. On the other hand, “AirAsia BIG Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AirAsia BIG Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AirAsia BIG Philippines” are:APPLY_NOW,APPLY_NOW,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “AirAsia BIG Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AirAsia BIG Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AirAsia BIG Philippines” top 3 ads schedules are: 1 days,325 days, and 253 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AirAsia BIG Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“AirAsia BIG Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AirAsia BIG Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “AirAsia BIG Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AirAsia BIG Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.