Award-winning Case Study For Air New Zealand By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Air New Zealand”, or large enterprises, they have established a Facebook page for advertising and promotion. “Air New Zealand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Air New Zealand” through the method of adspy!

Air New Zealand Facebook ad Introduction by ad spy method

“Air New Zealand” introduction:Welcome to our official Facebook page for Australia. ✈️ We're here 24/7. Oscar the chatbot is here to help and you can ask for a real person at any time.

“Air New Zealand” Facebook ads last run:2020-02-17 07:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Air New Zealand” ads data to help “Air New Zealand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Air New Zealand”. In this report, we analyze in detail the best ad cases of “Air New Zealand”.

Air New Zealand Top3 Ads Case Study:

 1st2nd3rd
Advertisers Air New Zealand Air New Zealand Air New Zealand
Ad title Dave shares his travel selfies $200 off rtn flights to NZ $200 off rtn flights to NZ
Ad text Dave has been making the most of our network, travelling all over North America and Buenos Aires ... Don't miss your chance to get $200 off return flights to New Zealand. Book today with promo code ... Beautiful, beautiful, beautiful. It is all beautiful. See New Zealand for yourself. Book today wi...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 262 230 548

Air New Zealand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Air New Zealand” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Air New Zealand” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Air New Zealand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dave shares his travel selfies $200 off rtn flights to NZ $200 off rtn flights to NZ
Ad text  Dave has been making the most of our network, travelling all over North America and Buenos Aires ...  Don't miss your chance to get $200 off return flights to New Zealand. Book today with promo code ...  Beautiful, beautiful, beautiful. It is all beautiful. See New Zealand for yourself. Book today wi...
Ad type  other  other  other
Ad word count 136  103  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Air New Zealand”, the text type used is other to obtain the best ad performance. “Air New Zealand” can use this copy style more. On the other hand, “Air New Zealand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Air New Zealand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Air New Zealand” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Air New Zealand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Air New Zealand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Air New Zealand” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Air New Zealand”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Air New Zealand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Air New Zealand” ad case study report

If you want to check the best ad case study of other advertisers related to “Air New Zealand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Air New Zealand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.