Award-winning Case Study For Air China By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Air China”, or large enterprises, they have established a Facebook page for advertising and promotion. “Air China” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Air China” through the method of adspy!

Air China Facebook ad Introduction by ad spy method

“Air China” introduction:Welcome to the Air China official Page. Air China is China’s exclusive national flag carrier for civil aviation and a member of the Star Alliance.

“Air China” Facebook ads last run:2020-02-17 05:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Air China” ads data to help “Air China” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Air China”. In this report, we analyze in detail the best ad cases of “Air China”.

Air China Top3 Ads Case Study:

Advertisers Air China Air China Air China
Ad title Air China Presents Special Deals For Mid-Autumn Festival ! Super offerta estiva di Air China! 새해 여행은 여기서 시작됩니다!
Ad text Exclusive Air China Online Special Offers in 2020, up to 8% off on multiple routes! Air China fl... Offerte speciali Air China 2020. Sconto di almeno 5% su tutte le rotte in partenza dall'Italia! I... 새해에도 함께하는 에어차이나 인기 노선 왕복 최저 KRW 151,600부터! 2020년 1월 13일 ~ 1월 31일,에어차이나가 드리는 새해 인사, 새해를 맞이하여 중국/유럽...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 6 days 1 days 1 days
Like 2 43 1

Air China Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Air China” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Air China” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Air China” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Air China Presents Special Deals For Mid-Autumn Festival ! Super offerta estiva di Air China! 새해 여행은 여기서 시작됩니다!
Ad text  Exclusive Air China Online Special Offers in 2020, up to 8% off on multiple routes! Air China fl...  Offerte speciali Air China 2020. Sconto di almeno 5% su tutte le rotte in partenza dall'Italia! I...  새해에도 함께하는 에어차이나 인기 노선 왕복 최저 KRW 151,600부터! 2020년 1월 13일 ~ 1월 31일,에어차이나가 드리는 새해 인사, 새해를 맞이하여 중국/유럽...
Ad type  other  other  other
Ad word count 344  286  124

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Air China”, the text type used is other to obtain the best ad performance. “Air China” can use this copy style more. On the other hand, “Air China” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Air China” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Air China” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Air China” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Air China” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Air China” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Air China”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Air China” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Air China” ad case study report

If you want to check the best ad case study of other advertisers related to “Air China”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Air China”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.