Award-winning Case Study For AIA Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AIA Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “AIA Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AIA Malaysia” through the method of adspy!

AIA Malaysia Facebook ad Introduction by ad spy method

“AIA Malaysia” introduction:This is the official Facebook Page of AIA Bhd.

“AIA Malaysia” Facebook ads last run:2020-02-23 18:02:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AIA Malaysia” ads data to help “AIA Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AIA Malaysia”. In this report, we analyze in detail the best ad cases of “AIA Malaysia”.

AIA Malaysia Top3 Ads Case Study:

Advertisers AIA Malaysia AIA Malaysia AIA Malaysia
Ad title A-Life Wealth Care Photos de la publication de AIA Malaysia AIA Malaysia
Ad text Celebrate life with rewarding benefits and better protection! Invest in a wealth plan that cares ... 您可知道工勉强上班以及因健康问题没上班使到大马商业机构每月平均损失1百46万令吉? 有些员工病了也勉强上班,甚至还加班;但实际上并非所有时间都在工作。其实,员工如何才能精明的工作呢? #... With A-Life Wealth Care, you’ll be rewarded for healthy financial habits. Find out more about how...
Ad format Image Image Carousel
Categories other other other
Duration 1 days 5 days 3 days
Like 172 1611 289

AIA Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AIA Malaysia” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AIA Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AIA Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A-Life Wealth Care Photos de la publication de AIA Malaysia AIA Malaysia
Ad text  Celebrate life with rewarding benefits and better protection! Invest in a wealth plan that cares ...  您可知道工勉强上班以及因健康问题没上班使到大马商业机构每月平均损失1百46万令吉? 有些员工病了也勉强上班,甚至还加班;但实际上并非所有时间都在工作。其实,员工如何才能精明的工作呢? #...  With A-Life Wealth Care, you’ll be rewarded for healthy financial habits. Find out more about how...
Ad type  other  other  other
Ad word count 121  105  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AIA Malaysia”, the text type used is other to obtain the best ad performance. “AIA Malaysia” can use this copy style more. On the other hand, “AIA Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AIA Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AIA Malaysia” are:APPLY_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “AIA Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AIA Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AIA Malaysia” top 3 ads schedules are: 1 days,5 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AIA Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“AIA Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AIA Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “AIA Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AIA Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.