Award-winning Case Study For Adventure Aquarium By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Adventure Aquarium”, or large enterprises, they have established a Facebook page for advertising and promotion. “Adventure Aquarium” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Adventure Aquarium” through the method of adspy!

Adventure Aquarium Facebook ad Introduction by ad spy method

“Adventure Aquarium” introduction:The official Facebook page of Adventure Aquarium

“Adventure Aquarium” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Adventure Aquarium” ads data to help “Adventure Aquarium” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Adventure Aquarium”. In this report, we analyze in detail the best ad cases of “Adventure Aquarium”.

Adventure Aquarium Top3 Ads Case Study:

Advertisers Adventure Aquarium Adventure Aquarium Adventure Aquarium
Ad title Winter Family Days Thru Feb. 14 Experience Christmas Underwater Spring Break Giveaway
Ad text Online-only: One free Child ticket w/purchase of an Adult ticket, see the underwater world togeth... Scuba Santa is spreading cheer & underwater Christmas magic, only until Dec. 30. Join in on the fun March 31-April 12 and you could win part of $100,000 in prizes!
Ad format Image Image Image
Categories other other Zoo
Duration 1 days 1 days 1 days
Like 299 103 5

Adventure Aquarium Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Adventure Aquarium” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Adventure Aquarium” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Adventure Aquarium” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Winter Family Days Thru Feb. 14 Experience Christmas Underwater Spring Break Giveaway
Ad text  Online-only: One free Child ticket w/purchase of an Adult ticket, see the underwater world togeth...  Scuba Santa is spreading cheer & underwater Christmas magic, only until Dec. 30.  Join in on the fun March 31-April 12 and you could win part of $100,000 in prizes!
Ad type  other  other  other
Ad word count 101  80  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Adventure Aquarium”, the text type used is other to obtain the best ad performance. “Adventure Aquarium” can use this copy style more. On the other hand, “Adventure Aquarium” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Adventure Aquarium” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Adventure Aquarium” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Adventure Aquarium” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Adventure Aquarium” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Adventure Aquarium” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Adventure Aquarium”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Adventure Aquarium” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Adventure Aquarium” ad case study report

If you want to check the best ad case study of other advertisers related to “Adventure Aquarium”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Adventure Aquarium”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.