Award-winning Case Study For Advance Queensland By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Advance Queensland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Advance Queensland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Advance Queensland” through the method of adspy!

Advance Queensland Facebook ad Introduction by ad spy method

“Advance Queensland” introduction:Advance Queensland is the Queensland Government's innovation agenda.

“Advance Queensland” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Advance Queensland” ads data to help “Advance Queensland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Advance Queensland”. In this report, we analyze in detail the best ad cases of “Advance Queensland”.

Advance Queensland Top3 Ads Case Study:

Advertisers Advance Queensland Advance Queensland Advance Queensland
Ad title Got an innovative drone solution? Ignite Ideas Fund Expressions of Interest now open! Queensland-Smithsonian Fellowships Program
Ad text Have an innovative drone solution which could ‘spark’ new approaches and solve problems for every... We listened and have taken your feedback on-board. Advance Queensland’s Ignite Ideas Fund is now ... Applications are open for the Queensland-Smithsonian Fellowships Program! Fellows from Queensland...
Ad format Image Video Image
Categories Government Organization Government Organization Government Organization
Duration 3 days 3 days 78 days
Like 51 13 2

Advance Queensland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Advance Queensland” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Advance Queensland” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Advance Queensland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Got an innovative drone solution? Ignite Ideas Fund Expressions of Interest now open! Queensland-Smithsonian Fellowships Program
Ad text  Have an innovative drone solution which could ‘spark’ new approaches and solve problems for every...  We listened and have taken your feedback on-board. Advance Queensland’s Ignite Ideas Fund is now ...  Applications are open for the Queensland-Smithsonian Fellowships Program! Fellows from Queensland...
Ad type  other  other  other
Ad word count 193  249  439

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Advance Queensland”, the text type used is other to obtain the best ad performance. “Advance Queensland” can use this copy style more. On the other hand, “Advance Queensland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Advance Queensland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Advance Queensland” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Advance Queensland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Advance Queensland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Advance Queensland” top 3 ads schedules are: 3 days,3 days, and 78 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Advance Queensland”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Advance Queensland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Advance Queensland” ad case study report

If you want to check the best ad case study of other advertisers related to “Advance Queensland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Advance Queensland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.