Award-winning Case Study For Active Winchester By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Active Winchester”, or large enterprises, they have established a Facebook page for advertising and promotion. “Active Winchester” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Active Winchester” through the method of adspy!

Active Winchester Facebook ad Introduction by ad spy method

“Active Winchester” introduction:Getting the whole of the Winchester District Active!

“Active Winchester” Facebook ads last run:2020-02-17 05:56:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Active Winchester” ads data to help “Active Winchester” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Active Winchester”. In this report, we analyze in detail the best ad cases of “Active Winchester”.

Active Winchester Top3 Ads Case Study:

Advertisers Active Winchester Active Winchester Active Winchester
Ad title Recognising achievement and inspiration. Disability Football Session Active Winchester
Ad text The Winchester District Sport & Physical Activity Alliance (SPAA) is pleased to announce the laun... Every Tuesday from 5pm - 6pm at River Park Lesiure Centre, SO23 7DD. 🏐 Take a walk on the mild side with our NEW Walking Netball session at River Park Leisure Centre,...
Ad format Image Image Image
Categories Community Community Community
Duration 41 days 28 days 29 days
Like 1 0 1

Active Winchester Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Active Winchester” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Active Winchester” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Active Winchester” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Recognising achievement and inspiration. Disability Football Session Active Winchester
Ad text  The Winchester District Sport & Physical Activity Alliance (SPAA) is pleased to announce the laun...  Every Tuesday from 5pm - 6pm at River Park Lesiure Centre, SO23 7DD.  🏐 Take a walk on the mild side with our NEW Walking Netball session at River Park Leisure Centre,...
Ad type  other  other  other
Ad word count 375  68  414

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Active Winchester”, the text type used is other to obtain the best ad performance. “Active Winchester” can use this copy style more. On the other hand, “Active Winchester” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Active Winchester” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Active Winchester” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Active Winchester” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Active Winchester” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Active Winchester” top 3 ads schedules are: 41 days,28 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Active Winchester”‘s top 1 ad duration is 41 days. Every advertisement has a life cycle.
“Active Winchester” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Active Winchester” ad case study report

If you want to check the best ad case study of other advertisers related to “Active Winchester”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Active Winchester”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.