Award-winning Case Study For ActionAid Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ActionAid Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “ActionAid Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ActionAid Australia” through the method of adspy!

ActionAid Australia Facebook ad Introduction by ad spy method

“ActionAid Australia” introduction:We are a global justice organisation working to empower women to fight injustice and claim their human rights.

“ActionAid Australia” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ActionAid Australia” ads data to help “ActionAid Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ActionAid Australia”. In this report, we analyze in detail the best ad cases of “ActionAid Australia”.

ActionAid Australia Top3 Ads Case Study:

Advertisers ActionAid Australia ActionAid Australia ActionAid Australia
Ad title Frocking Hilarious Become a community leader for change! Photos from ActionAid Australia's post
Ad text Join us for a night of laughs at the Enmore Theatre with some of Australia's best comedians! Passionate about women’s rights, climate justice and ending poverty? Join us for a free training ... Melbourne, we have some exciting news for you! We are partnering with the Melbourne Comedy Fest...
Ad format Image Image Carousel
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 3 days 1 days
Like 7 16 9

ActionAid Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ActionAid Australia” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ActionAid Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ActionAid Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Frocking Hilarious Become a community leader for change! Photos from ActionAid Australia's post
Ad text  Join us for a night of laughs at the Enmore Theatre with some of Australia's best comedians!  Passionate about women’s rights, climate justice and ending poverty? Join us for a free training ...  Melbourne, we have some exciting news for you! We are partnering with the Melbourne Comedy Fest...
Ad type  other  other  other
Ad word count 92  206  442

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ActionAid Australia”, the text type used is other to obtain the best ad performance. “ActionAid Australia” can use this copy style more. On the other hand, “ActionAid Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ActionAid Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ActionAid Australia” are:BUY_TICKETS,BUY_TICKETS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “ActionAid Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ActionAid Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ActionAid Australia” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ActionAid Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ActionAid Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ActionAid Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “ActionAid Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ActionAid Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.