Award-winning Case Study For Acqua di Parma By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Acqua di Parma”, or large enterprises, they have established a Facebook page for advertising and promotion. “Acqua di Parma” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Acqua di Parma” through the method of adspy!

Acqua di Parma Facebook ad Introduction by ad spy method

“Acqua di Parma” introduction:Acqua di Parma is an icon of Italian style, literally the essence of the sophisticated lightness and easy elegance Italy is known for around the world.

“Acqua di Parma” Facebook ads last run:2020-02-22 17:20:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Acqua di Parma” ads data to help “Acqua di Parma” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Acqua di Parma”. In this report, we analyze in detail the best ad cases of “Acqua di Parma”.

Acqua di Parma Top3 Ads Case Study:

Advertisers Acqua di Parma Acqua di Parma Acqua di Parma
Ad title Conoce a tu nuevo barbero Blu Mediterraneo Acqua di Parma
Ad text Descubra el verdadero grooming italiano en la nueva Barberia Acqua di Parma. Reserve y disfrute d... Danza sulla melodia dell’estate con un profumo ispirato alla brezza e alle magiche onde della Lig... Inizia la giornata con una straordinaria rasatura. Barbiere, il rituale dello shaving nel confort...
Ad format Carousel Carousel Carousel
Categories other other Health/Beauty
Duration 6 days 1 days 18 days
Like 109 176 181

Acqua di Parma Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Acqua di Parma” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Acqua di Parma” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Acqua di Parma” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Conoce a tu nuevo barbero Blu Mediterraneo Acqua di Parma
Ad text  Descubra el verdadero grooming italiano en la nueva Barberia Acqua di Parma. Reserve y disfrute d...  Danza sulla melodia dell’estate con un profumo ispirato alla brezza e alle magiche onde della Lig...  Inizia la giornata con una straordinaria rasatura. Barbiere, il rituale dello shaving nel confort...
Ad type  other  other  other
Ad word count 120  102  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Acqua di Parma”, the text type used is other to obtain the best ad performance. “Acqua di Parma” can use this copy style more. On the other hand, “Acqua di Parma” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Acqua di Parma” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Acqua di Parma” are:BOOK_TRAVEL,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Acqua di Parma” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Acqua di Parma” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Acqua di Parma” top 3 ads schedules are: 6 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Acqua di Parma”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Acqua di Parma” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Acqua di Parma” ad case study report

If you want to check the best ad case study of other advertisers related to “Acqua di Parma”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Acqua di Parma”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.