Award-winning Case Study For Ace Hardware By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ace Hardware”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ace Hardware” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ace Hardware” through the method of adspy!

Ace Hardware Facebook ad Introduction by ad spy method

“Ace Hardware” introduction:Getting help at Ace is like going to your neighbor.

“Ace Hardware” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ace Hardware” ads data to help “Ace Hardware” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ace Hardware”. In this report, we analyze in detail the best ad cases of “Ace Hardware”.

Ace Hardware Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ace Hardware Ace Hardware Ace Hardware
Ad title Swimways Blue Fabric/Mesh Inflatable Mattress Floating Pool Mat Save 15% off Your Order Save 15% off Your Order
Ad text Shop Ace Hardware and Save with Free Store Pickup. Today Only! Save 15% off your online purchase using promo code FEB17. Exclusions apply. Today Only! Save 15% off your online purchase using promo code JAN20
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Image Image
Categories other other other
Duration 38 days 1 days 1 days
Like 3 0 32

Ace Hardware Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ace Hardware” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ace Hardware” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ace Hardware” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Swimways Blue Fabric/Mesh Inflatable Mattress Floating Pool Mat Save 15% off Your Order Save 15% off Your Order
Ad text  Shop Ace Hardware and Save with Free Store Pickup.  Today Only! Save 15% off your online purchase using promo code FEB17. Exclusions apply.  Today Only! Save 15% off your online purchase using promo code JAN20
Ad type  other  other  other
Ad word count 50  87  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ace Hardware”, the text type used is other to obtain the best ad performance. “Ace Hardware” can use this copy style more. On the other hand, “Ace Hardware” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ace Hardware” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ace Hardware” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Ace Hardware” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ace Hardware” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ace Hardware” top 3 ads schedules are: 38 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ace Hardware”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Ace Hardware” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ace Hardware” ad case study report

If you want to check the best ad case study of other advertisers related to “Ace Hardware”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ace Hardware”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.