Award-winning Case Study For Accessible Media Inc. By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Accessible Media Inc.”, or large enterprises, they have established a Facebook page for advertising and promotion. “Accessible Media Inc.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Accessible Media Inc.” through the method of adspy!

Accessible Media Inc. Facebook ad Introduction by ad spy method

“Accessible Media Inc.” introduction:Accessible Media Inc. (AMI) is a Canadian not-for-profit media organization operating AMI-audio, AMI-tv and AMI-télé as well as http://www.ami.ca/.

“Accessible Media Inc.” Facebook ads last run:2020-02-28 21:24:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Accessible Media Inc.” ads data to help “Accessible Media Inc.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Accessible Media Inc.”. In this report, we analyze in detail the best ad cases of “Accessible Media Inc.”.

Accessible Media Inc. Top3 Ads Case Study:

 1st2nd3rd
Advertisers Accessible Media Inc. Accessible Media Inc. Accessible Media Inc.
Ad title The AMI Robert Pearson Memorial Scholarship May 14 at 6:30 p.m. ET Listen May 12 at 11 a.m. ET
Ad text If you are studying at an accredited Canadian post-secondary college or university and are a stud... AMI-audio Live is broadcasting from the 2019 Special Olympics Youth Games opening ceremony on May... AMI-audio Live is broadcasting from the gold medal game of the 2019 Canadian Sledge Hockey Champi...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Image Image
Categories Broadcasting & Media Production Company Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 65 days 1 days 1 days
Like 9 59 75

Accessible Media Inc. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Accessible Media Inc.” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Accessible Media Inc.” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Accessible Media Inc.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The AMI Robert Pearson Memorial Scholarship May 14 at 6:30 p.m. ET Listen May 12 at 11 a.m. ET
Ad text  If you are studying at an accredited Canadian post-secondary college or university and are a stud...  AMI-audio Live is broadcasting from the 2019 Special Olympics Youth Games opening ceremony on May...  AMI-audio Live is broadcasting from the gold medal game of the 2019 Canadian Sledge Hockey Champi...
Ad type  other  other  other
Ad word count 182  127  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Accessible Media Inc.”, the text type used is other to obtain the best ad performance. “Accessible Media Inc.” can use this copy style more. On the other hand, “Accessible Media Inc.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Accessible Media Inc.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Accessible Media Inc.” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Accessible Media Inc.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Accessible Media Inc.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Accessible Media Inc.” top 3 ads schedules are: 65 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Accessible Media Inc.”‘s top 1 ad duration is 65 days. Every advertisement has a life cycle.
“Accessible Media Inc.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Accessible Media Inc.” ad case study report

If you want to check the best ad case study of other advertisers related to “Accessible Media Inc.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Accessible Media Inc.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.