Award-winning Case Study For Academic Positions By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Academic Positions”, or large enterprises, they have established a Facebook page for advertising and promotion. “Academic Positions” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Academic Positions” through the method of adspy!

Academic Positions Facebook ad Introduction by ad spy method

“Academic Positions” introduction:Academic Positions is the international career network for academics, researchers, and scientists.

“Academic Positions” Facebook ads last run:2020-01-24 20:23:45

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Academic Positions” ads data to help “Academic Positions” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Academic Positions”. In this report, we analyze in detail the best ad cases of “Academic Positions”.

Academic Positions Top3 Ads Case Study:

 1st2nd3rd
Advertisers Academic Positions Academic Positions Academic Positions
Ad title Become an IP Officer at KU Leuven Earn a PhD in Life Sciences Open PhD and Postdoc Positions
Ad text KU Leuven Research & Development (LRD) is currently looking for a scientist with a background in ... Looking for an international PhD program in the life sciences? Apply now to the European Molecula... Looking for a rewarding PhD or postdoc position in the exciting field of offshore wind energy? Th...
CTA type APPLY_NOW APPLY_NOW APPLY_NOW
Ad format Image Image Image
Categories other other other
Duration 1 days 5 days 1 days
Like 2 24 35

Academic Positions Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Academic Positions” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Academic Positions” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Academic Positions” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Become an IP Officer at KU Leuven Earn a PhD in Life Sciences Open PhD and Postdoc Positions
Ad text  KU Leuven Research & Development (LRD) is currently looking for a scientist with a background in ...  Looking for an international PhD program in the life sciences? Apply now to the European Molecula...  Looking for a rewarding PhD or postdoc position in the exciting field of offshore wind energy? Th...
Ad type  other  other  other
Ad word count 423  207  273

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Academic Positions”, the text type used is other to obtain the best ad performance. “Academic Positions” can use this copy style more. On the other hand, “Academic Positions” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Academic Positions” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Academic Positions” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Academic Positions” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Academic Positions” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Academic Positions” top 3 ads schedules are: 1 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Academic Positions”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Academic Positions” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Academic Positions” ad case study report

If you want to check the best ad case study of other advertisers related to “Academic Positions”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Academic Positions”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.