Award-winning Case Study For Absolute Escapes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Absolute Escapes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Absolute Escapes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Absolute Escapes” through the method of adspy!

Absolute Escapes Facebook ad Introduction by ad spy method

“Absolute Escapes” introduction:Award-winning travel company based in Edinburgh, Scotland. Specialists in self-guided walking holidays in the UK & Ireland and tailor-made travel in Scotland.

“Absolute Escapes” Facebook ads last run:2020-02-17 08:20:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Absolute Escapes” ads data to help “Absolute Escapes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Absolute Escapes”. In this report, we analyze in detail the best ad cases of “Absolute Escapes”.

Absolute Escapes Top3 Ads Case Study:

Advertisers Absolute Escapes Absolute Escapes Absolute Escapes
Ad title How to Drink Scotch Whisky: A Beginner's Guide Hills, Hospitality & Hadrian's Wall - Walking the Northern Pennine Way Discovering the South West Coast Path - Plymouth to Exmouth
Ad text "Too much of anything is bad, but too much good whisky is barely enough." - Mark Twain. 🥃 Check ... From Hadrian's Wall to the Scottish Borders, the rugged northern section of the Pennine Way can b... Enjoy a walking holiday on the magnificent coast of South Devon.
Ad format Image Image Image
Categories other Tour Agency Tour Agency
Duration 3 days 1 days 3 days
Like 118 72 7

Absolute Escapes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Absolute Escapes” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Absolute Escapes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Absolute Escapes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How to Drink Scotch Whisky: A Beginner's Guide Hills, Hospitality & Hadrian's Wall - Walking the Northern Pennine Way Discovering the South West Coast Path - Plymouth to Exmouth
Ad text  "Too much of anything is bad, but too much good whisky is barely enough." - Mark Twain. 🥃 Check ...  From Hadrian's Wall to the Scottish Borders, the rugged northern section of the Pennine Way can b...  Enjoy a walking holiday on the magnificent coast of South Devon.
Ad type  other  other  other
Ad word count 176  194  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Absolute Escapes”, the text type used is other to obtain the best ad performance. “Absolute Escapes” can use this copy style more. On the other hand, “Absolute Escapes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Absolute Escapes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Absolute Escapes” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Absolute Escapes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Absolute Escapes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Absolute Escapes” top 3 ads schedules are: 3 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Absolute Escapes”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Absolute Escapes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Absolute Escapes” ad case study report

If you want to check the best ad case study of other advertisers related to “Absolute Escapes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Absolute Escapes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.