Award-winning Case Study For About 어바웃 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “About 어바웃”, or large enterprises, they have established a Facebook page for advertising and promotion. “About 어바웃” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “About 어바웃” through the method of adspy!

About 어바웃 Facebook ad Introduction by ad spy method

“About 어바웃” introduction:괜찮은 남자들은 다 어디로 갔을까? 사랑하고 싶다면 서두르자! 남자친구를 만드는 가장 빠른 방법, 어바웃!

“About 어바웃” Facebook ads last run:2020-02-25 15:02:45

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “About 어바웃” ads data to help “About 어바웃” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “About 어바웃”. In this report, we analyze in detail the best ad cases of “About 어바웃”.

About 어바웃 Top3 Ads Case Study:

 1st2nd3rd
Advertisers About 어바웃 About 어바웃 About 어바웃
Ad title 가까운 곳에서 다양한 친구 사귀기! 자연스러운 우리끼리 연애~ About
Ad text 나도 남친 자랑 좀 해볼까! 내 친구가 연애를 또 시작했다? 괜찮은 남자들은 여기 다 모였네! 나도 남친 자랑 좀 해볼까! 내 친구가 연애를 또 시작했다? 괜찮은 남자들은 여기 다 모였네! 내 친구가 연애를 또 시작했다! 대체 어디서! 어떻게? 왜! 결혼하고 싶은 남자들은 다 어디로 갔을까?
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Carousel Carousel
Categories App Page App Page App Page
Duration 32 days 176 days 176 days
Like 27 25 24

About 어바웃 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “About 어바웃” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“About 어바웃” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “About 어바웃” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 가까운 곳에서 다양한 친구 사귀기! 자연스러운 우리끼리 연애~ About
Ad text  나도 남친 자랑 좀 해볼까! 내 친구가 연애를 또 시작했다? 괜찮은 남자들은 여기 다 모였네!  나도 남친 자랑 좀 해볼까! 내 친구가 연애를 또 시작했다? 괜찮은 남자들은 여기 다 모였네!  내 친구가 연애를 또 시작했다! 대체 어디서! 어떻게? 왜! 결혼하고 싶은 남자들은 다 어디로 갔을까?
Ad type  other  other  other
Ad word count 52  52  58

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “About 어바웃”, the text type used is other to obtain the best ad performance. “About 어바웃” can use this copy style more. On the other hand, “About 어바웃” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “About 어바웃” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “About 어바웃” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “About 어바웃” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “About 어바웃” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “About 어바웃” top 3 ads schedules are: 32 days,176 days, and 176 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “About 어바웃”‘s top 1 ad duration is 32 days. Every advertisement has a life cycle.
“About 어바웃” should put ads in the best time period, so that ads get the most value in a limited time.

Related “About 어바웃” ad case study report

If you want to check the best ad case study of other advertisers related to “About 어바웃”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “About 어바웃”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.