Award-winning Case Study For ABN AMRO By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ABN AMRO”, or large enterprises, they have established a Facebook page for advertising and promotion. “ABN AMRO” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ABN AMRO” through the method of adspy!

ABN AMRO Facebook ad Introduction by ad spy method

“ABN AMRO” introduction:Welkom op de Facebookpagina van ABN AMRO. Volg ons voor financiële informatie & stel je vragen aan het Webcare team. Zij staan 24/7 klaar om je te helpen.

“ABN AMRO” Facebook ads last run:2020-01-24 18:25:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ABN AMRO” ads data to help “ABN AMRO” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ABN AMRO”. In this report, we analyze in detail the best ad cases of “ABN AMRO”.

ABN AMRO Top3 Ads Case Study:

Ad title Create your own Relocation Checklist Create your own Relocation Checklist Alle ballen verzamelen! #gamechangers
Ad text Where will I live? How to manage my finances? Use our checklist, and be sure not to forget anythi... Where will I live? How to manage my finances? Use our checklist, and be sure not to forget anythi... Met jouw oude tennisballen maken wij nieuwe #sustainaballs. Zo dragen we samen bij aan een duurza...
Ad format Image Image Video
Categories other other other
Duration 1 days 12 days 1 days
Like 13 16 0

ABN AMRO Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ABN AMRO” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ABN AMRO” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ABN AMRO” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Create your own Relocation Checklist Create your own Relocation Checklist Alle ballen verzamelen! #gamechangers
Ad text  Where will I live? How to manage my finances? Use our checklist, and be sure not to forget anythi...  Where will I live? How to manage my finances? Use our checklist, and be sure not to forget anythi...  Met jouw oude tennisballen maken wij nieuwe #sustainaballs. Zo dragen we samen bij aan een duurza...
Ad type  other  other  other
Ad word count 141  141  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ABN AMRO”, the text type used is other to obtain the best ad performance. “ABN AMRO” can use this copy style more. On the other hand, “ABN AMRO” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ABN AMRO” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “ABN AMRO” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ABN AMRO” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ABN AMRO” top 3 ads schedules are: 1 days,12 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ABN AMRO”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ABN AMRO” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ABN AMRO” ad case study report

If you want to check the best ad case study of other advertisers related to “ABN AMRO”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ABN AMRO”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.