Award-winning Case Study For Abercrombie & Kent USA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Abercrombie & Kent USA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Abercrombie & Kent USA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Abercrombie & Kent USA” through the method of adspy!

Abercrombie & Kent USA Facebook ad Introduction by ad spy method

“Abercrombie & Kent USA” introduction:Abercrombie & Kent is a global luxury travel company, combining comfort and authenticity across the most inspiring destinations around the world since 1962.

“Abercrombie & Kent USA” Facebook ads last run:2020-02-11 05:12:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Abercrombie & Kent USA” ads data to help “Abercrombie & Kent USA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Abercrombie & Kent USA”. In this report, we analyze in detail the best ad cases of “Abercrombie & Kent USA”.

Abercrombie & Kent USA Top3 Ads Case Study:

Advertisers Abercrombie & Kent USA Abercrombie & Kent USA Abercrombie & Kent USA
Ad title Plan your adventure Peru: Machu Picchu & the Sacred Valley Discover Antarctica
Ad text From Botswana to Kenya, explore magnificent Africa with the luxury safari experts. Escape the crowds, discover the Lost City of the Incas, and save $500 per solo trav... Explore extraordinary Antarctica with Abercrombie & Kent. Save up to $11,000 per stateroom on sel...
Ad format Image Video Video
Categories other Tour Agency Tour Agency
Duration 1 days 1 days 1 days
Like 36 11 0

Abercrombie & Kent USA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Abercrombie & Kent USA” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Abercrombie & Kent USA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Abercrombie & Kent USA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Plan your adventure Peru: Machu Picchu & the Sacred Valley Discover Antarctica
Ad text  From Botswana to Kenya, explore magnificent Africa with the luxury safari experts.  Escape the crowds, discover the Lost City of the Incas, and save $500 per solo trav...  Explore extraordinary Antarctica with Abercrombie & Kent. Save up to $11,000 per stateroom on sel...
Ad type  other  other  other
Ad word count 82  245  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Abercrombie & Kent USA”, the text type used is other to obtain the best ad performance. “Abercrombie & Kent USA” can use this copy style more. On the other hand, “Abercrombie & Kent USA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Abercrombie & Kent USA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Abercrombie & Kent USA” are:LEARN_MORE,MESSAGE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Abercrombie & Kent USA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Abercrombie & Kent USA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Abercrombie & Kent USA” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Abercrombie & Kent USA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Abercrombie & Kent USA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Abercrombie & Kent USA” ad case study report

If you want to check the best ad case study of other advertisers related to “Abercrombie & Kent USA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Abercrombie & Kent USA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.