Award-winning Case Study For ABC Multicultural By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ABC Multicultural”, or large enterprises, they have established a Facebook page for advertising and promotion. “ABC Multicultural” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ABC Multicultural” through the method of adspy!

ABC Multicultural Facebook ad Introduction by ad spy method

“ABC Multicultural” introduction:ABC Multicultural is a publisher and seller of children’s books in foreign languages, including Brazilian Portuguese. We also blog about raising bilingual children, exploring different cultures, learning languages, and everything in between.

“ABC Multicultural” Facebook ads last run:2020-01-24 18:25:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ABC Multicultural” ads data to help “ABC Multicultural” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ABC Multicultural”. In this report, we analyze in detail the best ad cases of “ABC Multicultural”.

ABC Multicultural Top3 Ads Case Study:

Advertisers ABC Multicultural ABC Multicultural ABC Multicultural
Ad title ABC Multicultural Minha Família  Minha Família
Ad text  Conheça os livros infantis em #portugues indicados pelas mamães #brasileiras criando filhos #bil...  Um livro especialmente escrito para brasileirinhos no Japão com frete grátis pela Amazon Prime!  Um livro especialmente escrito para crianças de origem alemã e brasileira com frete grátis pela ...
Ad format Carousel Video Video
Categories Publisher Publisher Publisher
Duration 1 days 1 days 1 days
Like 950 186 594

ABC Multicultural Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ABC Multicultural” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ABC Multicultural” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ABC Multicultural” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ABC Multicultural Minha Família Minha Família
Ad text   Conheça os livros infantis em #portugues indicados pelas mamães #brasileiras criando filhos #bil...   Um livro especialmente escrito para brasileirinhos no Japão com frete grátis pela Amazon Prime!   Um livro especialmente escrito para crianças de origem alemã e brasileira com frete grátis pela ...
Ad type  other  other  other
Ad word count 151  96  110

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ABC Multicultural”, the text type used is other to obtain the best ad performance. “ABC Multicultural” can use this copy style more. On the other hand, “ABC Multicultural” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ABC Multicultural” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ABC Multicultural” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “ABC Multicultural” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ABC Multicultural” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ABC Multicultural” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ABC Multicultural”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ABC Multicultural” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ABC Multicultural” ad case study report

If you want to check the best ad case study of other advertisers related to “ABC Multicultural”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ABC Multicultural”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.