Award-winning Case Study For ABC iview By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ABC iview”, or large enterprises, they have established a Facebook page for advertising and promotion. “ABC iview” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ABC iview” through the method of adspy!

ABC iview Facebook ad Introduction by ad spy method

“ABC iview” introduction:ABC TV’s free internet TV service http://iview.abc.net.au/ Service updates available at ab.co/iviewUpdates

“ABC iview” Facebook ads last run:2020-02-21 15:06:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ABC iview” ads data to help “ABC iview” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ABC iview”. In this report, we analyze in detail the best ad cases of “ABC iview”.

ABC iview Top3 Ads Case Study:

 1st2nd3rd
Advertisers ABC iview ABC iview ABC iview
Ad title Pine Gap Pine Gap War On Waste
Ad text What happens when the world's most advanced defence facility is breached? Find out in the thrilli... Who can you trust? Tap to find out more about the new thrilling Aussie crime drama #PineGapAU Unsure which plastics can be recycled? Planet Ark is helping to clear up the confusion. #WarOnWas...
CTA type LEARN_MORE LEARN_MORE WATCH_MORE
Ad format Others Others Video
Categories TV Network TV Network TV Network
Duration 1 days 1 days 4 days
Like 6 1 382

ABC iview Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ABC iview” top 3 ads are: Others,Others, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ABC iview” likes to use Others ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ABC iview” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pine Gap Pine Gap War On Waste
Ad text  What happens when the world's most advanced defence facility is breached? Find out in the thrilli...  Who can you trust? Tap to find out more about the new thrilling Aussie crime drama #PineGapAU  Unsure which plastics can be recycled? Planet Ark is helping to clear up the confusion. #WarOnWas...
Ad type  other  other  other
Ad word count 127  93  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ABC iview”, the text type used is other to obtain the best ad performance. “ABC iview” can use this copy style more. On the other hand, “ABC iview” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ABC iview” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ABC iview” are:LEARN_MORE,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “ABC iview” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ABC iview” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ABC iview” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ABC iview”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ABC iview” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ABC iview” ad case study report

If you want to check the best ad case study of other advertisers related to “ABC iview”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ABC iview”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.