Award-winning Case Study For Abbott Mommy Scoop By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Abbott Mommy Scoop”, or large enterprises, they have established a Facebook page for advertising and promotion. “Abbott Mommy Scoop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Abbott Mommy Scoop” through the method of adspy!

Abbott Mommy Scoop Facebook ad Introduction by ad spy method

“Abbott Mommy Scoop” introduction:Abbott Mommy Scoop Malaysia is a community created to celebrate parenthood and discuss all the joy and challenges that come with it.

“Abbott Mommy Scoop” Facebook ads last run:2020-02-17 06:36:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Abbott Mommy Scoop” ads data to help “Abbott Mommy Scoop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Abbott Mommy Scoop”. In this report, we analyze in detail the best ad cases of “Abbott Mommy Scoop”.

Abbott Mommy Scoop Top3 Ads Case Study:

Advertisers Abbott Mommy Scoop Abbott Mommy Scoop Abbott Mommy Scoop
Ad title Get a FREE Ensure® Gold™ sample! Get a FREE Ensure® Gold™ sample! 3.3 Deals On Shopee
Ad text Give your parents strength to enjoy moments that matter. Ensure® Gold is scientifically formulate... Improve your strength to enjoy moments that matter with your loved ones. Ensure® Gold is scientif... 3.3 Mega Sale is here! Buy now and keep your loved ones nourished and strengthen their immunity. ...
Ad format Image Image Image
Categories other other other
Duration 6 days 97 days 1 days
Like 1365 1076 503

Abbott Mommy Scoop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Abbott Mommy Scoop” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Abbott Mommy Scoop” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Abbott Mommy Scoop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get a FREE Ensure® Gold™ sample! Get a FREE Ensure® Gold™ sample! 3.3 Deals On Shopee
Ad text  Give your parents strength to enjoy moments that matter. Ensure® Gold is scientifically formulate...  Improve your strength to enjoy moments that matter with your loved ones. Ensure® Gold is scientif...  3.3 Mega Sale is here! Buy now and keep your loved ones nourished and strengthen their immunity. ...
Ad type  other  other  other
Ad word count 177  184  135

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Abbott Mommy Scoop”, the text type used is other to obtain the best ad performance. “Abbott Mommy Scoop” can use this copy style more. On the other hand, “Abbott Mommy Scoop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Abbott Mommy Scoop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Abbott Mommy Scoop” are:SIGN_UP,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Abbott Mommy Scoop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Abbott Mommy Scoop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Abbott Mommy Scoop” top 3 ads schedules are: 6 days,97 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Abbott Mommy Scoop”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Abbott Mommy Scoop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Abbott Mommy Scoop” ad case study report

If you want to check the best ad case study of other advertisers related to “Abbott Mommy Scoop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Abbott Mommy Scoop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.