Award-winning Case Study For AA South Africa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “AA South Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “AA South Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “AA South Africa” through the method of adspy!

AA South Africa Facebook ad Introduction by ad spy method

“AA South Africa” introduction:The AA offers a large range of services that cater for every motoring and travelling need.

“AA South Africa” Facebook ads last run:2020-02-17 08:20:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “AA South Africa” ads data to help “AA South Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “AA South Africa”. In this report, we analyze in detail the best ad cases of “AA South Africa”.

AA South Africa Top3 Ads Case Study:

Advertisers AA South Africa AA South Africa AA South Africa
Ad title Become an AA Member Ebrahim Bhorat Ebrahim Bhorat
Ad text Get Covered for Those Unexpected Car Breakdowns 24/7. Join Today! As an AA Member you're covered if you're driving someone else's car, even as a passenger. Make sure you and your loved ones are safe with AA Armed Response. Personal Armed Response at the...
Ad format Image Image Image
Categories other other other
Duration 36 days 2 days 1 days
Like 1273 869 174

AA South Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “AA South Africa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“AA South Africa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “AA South Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Become an AA Member Ebrahim Bhorat Ebrahim Bhorat
Ad text  Get Covered for Those Unexpected Car Breakdowns 24/7. Join Today!  As an AA Member you're covered if you're driving someone else's car, even as a passenger.  Make sure you and your loved ones are safe with AA Armed Response. Personal Armed Response at the...
Ad type  other  other  other
Ad word count 65  89  153

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “AA South Africa”, the text type used is other to obtain the best ad performance. “AA South Africa” can use this copy style more. On the other hand, “AA South Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “AA South Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “AA South Africa” are:GET_QUOTE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “AA South Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “AA South Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “AA South Africa” top 3 ads schedules are: 36 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “AA South Africa”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“AA South Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “AA South Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “AA South Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “AA South Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.