A1頻道 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “A1頻道” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “A1頻道” ads and analyzes advertising data to help “A1頻道” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “A1頻道”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “A1頻道”.

A1頻道 Facebook adspy

“A1頻道” introduction:A1頻道係一個香港本地綜合資訊平台, 好玩、好笑、好勁、好正,乜都好, 最緊要好睇!

“A1頻道” Facebook ads last run:2020-02-17 05:00:28

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers A1頻道 A1頻道 A1頻道
Ad title A1頻道 A1頻道 A1頻道
Ad text 【#好熱🥵】Sony推出黑科技「Reon Pocket」穿戴式空調!「Reon Pocket」需要搭配特別設計的內衣,把機器放進內衣,並以藍芽與手機連結,就可以控制溫度。根據 First Fli... 【好細】見過咁細嘅公園未?有網友喺東京神田發現咗呢個超級迷你公園,細到只有一個角落,而且公園全部設施就只得一個熊貓椅,而有網民發現原來仲有其他公園都有同樣嘅設計。 #莫名覺得好有愛 #獨享公園... 【#好靚】貧道終於明白點解車迷會咁追求一條靚呔,原來係真係咁靚㗎。TOYO TIRES JAPAN搵傳統工匠,以呔紋製作傳統浴衣,表現出「性能就是美」。 #各位愛車之人整返件 #香車美人 #A1頻道
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other Media/News Company
Duration 1 days 1 days 1 days
Like 324 58 35

A1頻道 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “A1頻道” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleA1頻道A1頻道A1頻道
Ad text 【#好熱🥵】Sony推出黑科技「Reon Pocket」穿戴式空調!「Reon Pocket」需要搭配特別設計的內衣,把機器放進內衣,並以藍芽與手機連結,就可以控制溫度。根據 First Fli... 【好細】見過咁細嘅公園未?有網友喺東京神田發現咗呢個超級迷你公園,細到只有一個角落,而且公園全部設施就只得一個熊貓椅,而有網民發現原來仲有其他公園都有同樣嘅設計。 #莫名覺得好有愛 #獨享公園... 【#好靚】貧道終於明白點解車迷會咁追求一條靚呔,原來係真係咁靚㗎。TOYO TIRES JAPAN搵傳統工匠,以呔紋製作傳統浴衣,表現出「性能就是美」。 #各位愛車之人整返件 #香車美人 #A1頻道
Ad type other other other
Ad word count199 103 100

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “A1頻道”, the text type used is other to obtain the best advertising results. “A1頻道” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “A1頻道” are:N/A,N/A,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “A1頻道” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“A1頻道” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “A1頻道”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.