Award-winning Case Study For 74ounce By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “74ounce”, or large enterprises, they have established a Facebook page for advertising and promotion. “74ounce” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “74ounce” through the method of adspy!

74ounce Facebook ad Introduction by ad spy method

“74ounce” introduction:【74盎司時尚男女包專賣店】 平價日韓流行包款、配件販售,自有品牌專賣。 客服專線: (07)792-3829 LINE生活圈 ID:@74ounce 客服時間: 週一至五 10am - 6pm 週六、日及國定假日休息

“74ounce” Facebook ads last run:2020-02-03 20:27:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “74ounce” ads data to help “74ounce” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “74ounce”. In this report, we analyze in detail the best ad cases of “74ounce”.

74ounce Top3 Ads Case Study:

Advertisers 74ounce 74ounce 74ounce
Ad title FIT 時尚零錢包 真皮三層零錢包LN-751 可收摺大旅行袋
Ad text 特殊過膠帆布材質 防潑水、耐髒、耐刮。 簡單夾層設計、大開口零錢好拿取 還有2格卡片層可放卡 立即前往 ---------------------... Tender Lady│ 真皮三層零錢包 精緻的燙金草寫字✨ 真皮製成 精挑細選8種顏色 絕對有一色是妳最愛 3層空間設計;出門不一定要帶包包 後側還有拉鍊夾層,東西輕鬆分類 ▸▹▸ http:... Further 旅行系列 | 可收摺男女大旅行袋 ▸▹ 行李箱內的空間佔越少,重量越輕越好☁ 另外一定會帶個大購物袋,搞得像去批貨一樣, 因為這樣...
Ad format Video Video Image
Categories other Bags/Luggage Bags/Luggage
Duration 1 days 111 days 19 days
Like 820 60 4

74ounce Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “74ounce” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“74ounce” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “74ounce” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FIT 時尚零錢包 真皮三層零錢包LN-751 可收摺大旅行袋
Ad text  特殊過膠帆布材質 防潑水、耐髒、耐刮。 簡單夾層設計、大開口零錢好拿取 還有2格卡片層可放卡 立即前往 ---------------------...  Tender Lady│ 真皮三層零錢包 精緻的燙金草寫字✨ 真皮製成 精挑細選8種顏色 絕對有一色是妳最愛 3層空間設計;出門不一定要帶包包 後側還有拉鍊夾層,東西輕鬆分類 ▸▹▸ http:...  Further 旅行系列 | 可收摺男女大旅行袋 ▸▹ 行李箱內的空間佔越少,重量越輕越好☁ 另外一定會帶個大購物袋,搞得像去批貨一樣, 因為這樣...
Ad type  other  other  other
Ad word count 609  183  250

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “74ounce”, the text type used is other to obtain the best ad performance. “74ounce” can use this copy style more. On the other hand, “74ounce” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “74ounce” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “74ounce” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “74ounce” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “74ounce” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “74ounce” top 3 ads schedules are: 1 days,111 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “74ounce”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“74ounce” should put ads in the best time period, so that ads get the most value in a limited time.

Related “74ounce” ad case study report

If you want to check the best ad case study of other advertisers related to “74ounce”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “74ounce”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.