74ounce Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “74ounce” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “74ounce” ads and analyzes advertising data to help “74ounce” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “74ounce”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “74ounce”.

74ounce Facebook adspy

“74ounce” introduction:【74盎司時尚男女包專賣店】 www.74oz.com.tw 平價日韓流行包款、配件販售,自有品牌專賣。 客服專線: (07)792-3829 LINE生活圈 ID:@74ounce 客服時間: 週一至五 10am - 6pm 週六、日及國定假日休息

“74ounce” Facebook ads last run:2020-02-03 20:27:34

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 74ounce 74ounce 74ounce
Ad title FIT 時尚零錢包 真皮三層零錢包LN-751 可收摺大旅行袋
Ad text 特殊過膠帆布材質 防潑水、耐髒、耐刮。 簡單夾層設計、大開口零錢好拿取 還有2格卡片層可放卡 立即前往 http://bit.ly/2EXxQ3z ---------------------... Tender Lady│ 真皮三層零錢包 精緻的燙金草寫字✨ 真皮製成 精挑細選8種顏色 絕對有一色是妳最愛 3層空間設計;出門不一定要帶包包 後側還有拉鍊夾層,東西輕鬆分類 ▸▹▸ http:... Further 旅行系列 | 可收摺男女大旅行袋 ▸▹ http://bit.ly/2B3MsNo 行李箱內的空間佔越少,重量越輕越好☁ 另外一定會帶個大購物袋,搞得像去批貨一樣, 因為這樣...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Image
Categories other Bags/Luggage Bags/Luggage
Duration 1 days 111 days 19 days
Like 820 60 4

74ounce facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “74ounce” top 3 ads are Video,Video, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleFIT 時尚零錢包真皮三層零錢包LN-751可收摺大旅行袋
Ad text 特殊過膠帆布材質 防潑水、耐髒、耐刮。 簡單夾層設計、大開口零錢好拿取 還有2格卡片層可放卡 立即前往 http://bit.ly/2EXxQ3z ---------------------... Tender Lady│ 真皮三層零錢包 精緻的燙金草寫字✨ 真皮製成 精挑細選8種顏色 絕對有一色是妳最愛 3層空間設計;出門不一定要帶包包 後側還有拉鍊夾層,東西輕鬆分類 ▸▹▸ http:... Further 旅行系列 | 可收摺男女大旅行袋 ▸▹ http://bit.ly/2B3MsNo 行李箱內的空間佔越少,重量越輕越好☁ 另外一定會帶個大購物袋,搞得像去批貨一樣, 因為這樣...
Ad type other other other
Ad word count609 183 250

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “74ounce”, the text type used is other to obtain the best advertising results. “74ounce” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “74ounce” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “74ounce” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“74ounce” When Facebook ads are placed on Facebook, the ad schedules are 1 days,111 days, and 19 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “74ounce”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.