Award-winning Case Study For 7-Eleven Hong Kong By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “7-Eleven Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “7-Eleven Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “7-Eleven Hong Kong” through the method of adspy!

7-Eleven Hong Kong Facebook ad Introduction by ad spy method

“7-Eleven Hong Kong” introduction:你間7-Eleven喺邊? www.7-eleven.com.hk 客戶服務熱線: 2299 1110 電郵: uhavesay@7-Eleven.com.hk

“7-Eleven Hong Kong” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “7-Eleven Hong Kong” ads data to help “7-Eleven Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “7-Eleven Hong Kong”. In this report, we analyze in detail the best ad cases of “7-Eleven Hong Kong”.

7-Eleven Hong Kong Top3 Ads Case Study:

 1st2nd3rd
Advertisers 7-Eleven Hong Kong 7-Eleven Hong Kong 7-Eleven Hong Kong
Ad title 7-Eleven Hong Kong 7-Eleven Hong Kong 7-Eleven Hong Kong
Ad text 【#FunTime之選】 一click抽獎無須購物! 快啲上嚟投票啦 www.711instantwin.com 於2020年2月19日到3月3日期間到以下網站,投票選出你最喜愛嘅便利品牌... 【#著數優惠】喺屋企煲劇梗係要配零食同啤酒先爽~今期獅威啤酒500毫升大罐裝都只係$5/罐,SUZUKI紅豆鯛魚燒、卡樂B宅卡B薯條都做緊優惠,係時候買哂返去邊食邊煲劇~ 宜家買滿$50*,+$... 【#情人節推介】如果另一半係醜比頭粉絲,你就要快啲嚟7-Eleven喇‼ 新推出醜比頭家族精品系列有(1)毛絨公仔座、(2)場景設計小袋、(3)索口袋、(4)卡套,買哂返去做情人節禮物就最啱^~...
CTA type LEARN_MORE N/A N/A
Ad format Image Carousel Carousel
Categories other other other
Duration 1 days 2 days 1 days
Like 1191 110 109

7-Eleven Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “7-Eleven Hong Kong” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“7-Eleven Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “7-Eleven Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 7-Eleven Hong Kong 7-Eleven Hong Kong 7-Eleven Hong Kong
Ad text  【#FunTime之選】 一click抽獎無須購物! 快啲上嚟投票啦 www.711instantwin.com 於2020年2月19日到3月3日期間到以下網站,投票選出你最喜愛嘅便利品牌...  【#著數優惠】喺屋企煲劇梗係要配零食同啤酒先爽~今期獅威啤酒500毫升大罐裝都只係$5/罐,SUZUKI紅豆鯛魚燒、卡樂B宅卡B薯條都做緊優惠,係時候買哂返去邊食邊煲劇~ 宜家買滿$50*,+$...  【#情人節推介】如果另一半係醜比頭粉絲,你就要快啲嚟7-Eleven喇‼ 新推出醜比頭家族精品系列有(1)毛絨公仔座、(2)場景設計小袋、(3)索口袋、(4)卡套,買哂返去做情人節禮物就最啱^~...
Ad type  other  other  other
Ad word count 319  293  251

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “7-Eleven Hong Kong”, the text type used is other to obtain the best ad performance. “7-Eleven Hong Kong” can use this copy style more. On the other hand, “7-Eleven Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “7-Eleven Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “7-Eleven Hong Kong” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “7-Eleven Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “7-Eleven Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “7-Eleven Hong Kong” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “7-Eleven Hong Kong”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“7-Eleven Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “7-Eleven Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “7-Eleven Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “7-Eleven Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.