Award-winning Case Study For 3M Scott Fire & Safety By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “3M Scott Fire & Safety”, or large enterprises, they have established a Facebook page for advertising and promotion. “3M Scott Fire & Safety” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “3M Scott Fire & Safety” through the method of adspy!

3M Scott Fire & Safety Facebook ad Introduction by ad spy method

“3M Scott Fire & Safety” introduction:Innovative respiratory protection, thermal imaging, and gas detection devices for first responders, rescue teams, and police squads around the world.

“3M Scott Fire & Safety” Facebook ads last run:2020-02-03 22:37:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “3M Scott Fire & Safety” ads data to help “3M Scott Fire & Safety” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “3M Scott Fire & Safety”. In this report, we analyze in detail the best ad cases of “3M Scott Fire & Safety”.

3M Scott Fire & Safety Top3 Ads Case Study:

Advertisers 3M Scott Fire & Safety 3M Scott Fire & Safety 3M Scott Fire & Safety
Ad title Air-Pak X3 Pro SCBA from 3M Scott Scott Sight Pro from 3M Scott Request a demo
Ad text With a focus on cleanability, comfort, and connectivity, the Air-Pak X3 Pro SCBA was built for to... The Scott Sight Pro Package takes in-mask thermal intelligence to a new level of safety & perform... With a focus on cleanability, comfort, and connectivity, the Air-Pak X3 Pro SCBA was built for to...
Ad format Image Image Image
Categories Fire Protection Service Fire Protection Service Fire Protection Service
Duration 25 days 26 days 1 days
Like 0 0 2635

3M Scott Fire & Safety Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “3M Scott Fire & Safety” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“3M Scott Fire & Safety” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “3M Scott Fire & Safety” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Air-Pak X3 Pro SCBA from 3M Scott Scott Sight Pro from 3M Scott Request a demo
Ad text  With a focus on cleanability, comfort, and connectivity, the Air-Pak X3 Pro SCBA was built for to...  The Scott Sight Pro Package takes in-mask thermal intelligence to a new level of safety & perform...  With a focus on cleanability, comfort, and connectivity, the Air-Pak X3 Pro SCBA was built for to...
Ad type  other  other  other
Ad word count 115  102  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “3M Scott Fire & Safety”, the text type used is other to obtain the best ad performance. “3M Scott Fire & Safety” can use this copy style more. On the other hand, “3M Scott Fire & Safety” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “3M Scott Fire & Safety” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “3M Scott Fire & Safety” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “3M Scott Fire & Safety” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “3M Scott Fire & Safety” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “3M Scott Fire & Safety” top 3 ads schedules are: 25 days,26 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “3M Scott Fire & Safety”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“3M Scott Fire & Safety” should put ads in the best time period, so that ads get the most value in a limited time.

Related “3M Scott Fire & Safety” ad case study report

If you want to check the best ad case study of other advertisers related to “3M Scott Fire & Safety”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “3M Scott Fire & Safety”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.