Award-winning Case Study For 2nd Skull By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “2nd Skull”, or large enterprises, they have established a Facebook page for advertising and promotion. “2nd Skull” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “2nd Skull” through the method of adspy!

2nd Skull Facebook ad Introduction by ad spy method

“2nd Skull” introduction:Look like the pros while adding protection to your head. 2nd Skull® is a protective headgear company with patented products for any sport.

“2nd Skull” Facebook ads last run:2020-02-17 05:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “2nd Skull” ads data to help “2nd Skull” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “2nd Skull”. In this report, we analyze in detail the best ad cases of “2nd Skull”.

2nd Skull Top3 Ads Case Study:

 1st2nd3rd
Advertisers 2nd Skull 2nd Skull 2nd Skull
Ad title Watch the 2-min Video Clip of 2nd Skull on the Science Channel Watch the 2-min Video Clip of 2nd Skull on the Science Channel Watch the 2-min Video Clip of 2nd Skull on the Science Channel
Ad text Concussions are a scary topic for athletes. Jacob was just 18 when he started experiencing dizzi... I saw my son fall down and hit his head hard on the concrete. Although he had his bicycle helme... Concussions are a scary topic for athletes. Jacob was just 18 when he started experiencing dizzi...
CTA type MESSAGE_PAGE MESSAGE_PAGE MESSAGE_PAGE
Ad format Video Video Image
Categories Local Business Local Business Local Business
Duration 1 days 28 days 1 days
Like 0 4 0

2nd Skull Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “2nd Skull” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“2nd Skull” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “2nd Skull” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Watch the 2-min Video Clip of 2nd Skull on the Science Channel Watch the 2-min Video Clip of 2nd Skull on the Science Channel Watch the 2-min Video Clip of 2nd Skull on the Science Channel
Ad text  Concussions are a scary topic for athletes. Jacob was just 18 when he started experiencing dizzi...  I saw my son fall down and hit his head hard on the concrete. Although he had his bicycle helme...  Concussions are a scary topic for athletes. Jacob was just 18 when he started experiencing dizzi...
Ad type  other  other  other
Ad word count 1278  979  1278

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “2nd Skull”, the text type used is other to obtain the best ad performance. “2nd Skull” can use this copy style more. On the other hand, “2nd Skull” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “2nd Skull” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “2nd Skull” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “2nd Skull” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “2nd Skull” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “2nd Skull” top 3 ads schedules are: 1 days,28 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “2nd Skull”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“2nd Skull” should put ads in the best time period, so that ads get the most value in a limited time.

Related “2nd Skull” ad case study report

If you want to check the best ad case study of other advertisers related to “2nd Skull”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “2nd Skull”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.