Award-winning Case Study For Издательская группа Эксмо By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Издательская группа Эксмо”, or large enterprises, they have established a Facebook page for advertising and promotion. “Издательская группа Эксмо” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Издательская группа Эксмо” through the method of adspy!

Издательская группа Эксмо Facebook ad Introduction by ad spy method

“Издательская группа Эксмо” introduction:Книжное издательство №1 в России

“Издательская группа Эксмо” Facebook ads last run:2020-01-20 21:25:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Издательская группа Эксмо” ads data to help “Издательская группа Эксмо” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Издательская группа Эксмо”. In this report, we analyze in detail the best ad cases of “Издательская группа Эксмо”.

Издательская группа Эксмо Top3 Ads Case Study:

Advertisers Издательская группа Эксмо Издательская группа Эксмо Издательская группа Эксмо
Ad title Кто вы из литературных злодеев? Это неприлично, или Пять причин, почему вам не захочется жить в XIX веке Купить книгу Молитва нейрохирурга - Дэвид Леви, Джоэл Килпатрик цена от 399 руб. ISBN 978-5-04-097272-2
Ad text Наш классический тест: какой ты злодей? Чтение на вечер: грязные нравы викторианской Англии Как настроить пациента на верный лад и вселить в него уверенность? Правильный настрой — половина ...
Ad format Image Image Image
Categories other other Publisher
Duration 1 days 2 days 1 days
Like 393 273 0

Издательская группа Эксмо Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Издательская группа Эксмо” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Издательская группа Эксмо” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Издательская группа Эксмо” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Кто вы из литературных злодеев? Это неприлично, или Пять причин, почему вам не захочется жить в XIX веке Купить книгу Молитва нейрохирурга - Дэвид Леви, Джоэл Килпатрик цена от 399 руб. ISBN 978-5-04-097272-2
Ad text  Наш классический тест: какой ты злодей?  Чтение на вечер: грязные нравы викторианской Англии  Как настроить пациента на верный лад и вселить в него уверенность? Правильный настрой — половина ...
Ad type  other  other  other
Ad word count 39  51  176

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Издательская группа Эксмо”, the text type used is other to obtain the best ad performance. “Издательская группа Эксмо” can use this copy style more. On the other hand, “Издательская группа Эксмо” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Издательская группа Эксмо” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Издательская группа Эксмо” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Издательская группа Эксмо” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Издательская группа Эксмо” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Издательская группа Эксмо” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Издательская группа Эксмо”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Издательская группа Эксмо” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Издательская группа Эксмо” ad case study report

If you want to check the best ad case study of other advertisers related to “Издательская группа Эксмо”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Издательская группа Эксмо”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.