Award-winning Case Study For 1st Contact By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “1st Contact”, or large enterprises, they have established a Facebook page for advertising and promotion. “1st Contact” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “1st Contact” through the method of adspy!

1st Contact Facebook ad Introduction by ad spy method

“1st Contact” introduction:Moving to the UK? We can help you get your visa, open a bank account, find a job, sort out those finances - and everything else in-between. Here on Facebook, we also feature special travel deals, UK visa announcements and the odd expat quip.

“1st Contact” Facebook ads last run:2020-02-21 15:06:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “1st Contact” ads data to help “1st Contact” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “1st Contact”. In this report, we analyze in detail the best ad cases of “1st Contact”.

1st Contact Top3 Ads Case Study:

Advertisers 1st Contact 1st Contact 1st Contact
Ad title Open a UK bank account the easy way Send Money Abroad (Cheaper than Banks) | 1st Contact Forex Thinking of sending money to South Africa?
Ad text If you’ve just arrived in the UK, we can help you get your UK bank account sorted, hassle-free. Need to bring some money over or send savings home? We've been offering fast, affordable and secu... The GBP/ZAR rate has shot up past R18 to the Pound! Login to view the rates available.
Ad format Image Image Image
Categories Financial Service Financial Service Financial Service
Duration 277 days 2 days 23 days
Like 205 3 0

1st Contact Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “1st Contact” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“1st Contact” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “1st Contact” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Open a UK bank account the easy way Send Money Abroad (Cheaper than Banks) | 1st Contact Forex Thinking of sending money to South Africa?
Ad text  If you’ve just arrived in the UK, we can help you get your UK bank account sorted, hassle-free.  Need to bring some money over or send savings home? We've been offering fast, affordable and secu...  The GBP/ZAR rate has shot up past R18 to the Pound! Login to view the rates available.
Ad type  other  other  other
Ad word count 95  134  86

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “1st Contact”, the text type used is other to obtain the best ad performance. “1st Contact” can use this copy style more. On the other hand, “1st Contact” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “1st Contact” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “1st Contact” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “1st Contact” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “1st Contact” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “1st Contact” top 3 ads schedules are: 277 days,2 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “1st Contact”‘s top 1 ad duration is 277 days. Every advertisement has a life cycle.
“1st Contact” should put ads in the best time period, so that ads get the most value in a limited time.

Related “1st Contact” ad case study report

If you want to check the best ad case study of other advertisers related to “1st Contact”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “1st Contact”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.