Award-winning Case Study For 01社區 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “01社區”, or large enterprises, they have established a Facebook page for advertising and promotion. “01社區” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “01社區” through the method of adspy!

01社區 Facebook ad Introduction by ad spy method

“01社區” introduction:我們是記者,記錄城市的大小事。 我們是旅人,游走於大街小巷。 我們是收集故事的人,愛聽也愛講。 我們是香港人,相信走在一起的力量,邀請你身體力行,實現希望。

“01社區” Facebook ads last run:2020-02-20 20:52:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “01社區” ads data to help “01社區” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “01社區”. In this report, we analyze in detail the best ad cases of “01社區”.

01社區 Top3 Ads Case Study:

Advertisers 01社區 01社區 01社區
Ad title 01社區 01社區 01社區
Ad text 【有線特約: 「合家寬」上網plan啱哂一家大細】 一家人上網鍾意睇嘅嘢都唔同:阿媽鍾意上網煲劇、阿仔又要上網做功課, 咁阿爸作為一家之主可以揀個咩上網plan去滿足一家大細嘅需要呢? 每月... 【耆康會特約:人生下半場繼續精彩 喚醒大家對「中高齡就業」關注】 所謂好戲在後頭,放喺人生路上同樣適用。好多中高齡人士退休之後,依然活力十足,好想繼續喺職場上繼續打拼。為咗令大眾認識「中高齡就... 屋村籃球架冇籃網,等房屋署等到2046不如自己郁手!更多街坊故事即like 01社區
Ad format Carousel Image Video
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 213 days
Like 9 4 0

01社區 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “01社區” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“01社區” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “01社區” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 01社區 01社區 01社區
Ad text  【有線特約: 「合家寬」上網plan啱哂一家大細】 一家人上網鍾意睇嘅嘢都唔同:阿媽鍾意上網煲劇、阿仔又要上網做功課, 咁阿爸作為一家之主可以揀個咩上網plan去滿足一家大細嘅需要呢? 每月...  【耆康會特約:人生下半場繼續精彩 喚醒大家對「中高齡就業」關注】 所謂好戲在後頭,放喺人生路上同樣適用。好多中高齡人士退休之後,依然活力十足,好想繼續喺職場上繼續打拼。為咗令大眾認識「中高齡就...  屋村籃球架冇籃網,等房屋署等到2046不如自己郁手!更多街坊故事即like 01社區
Ad type  other  other  other
Ad word count 341  262  42

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “01社區”, the text type used is other to obtain the best ad performance. “01社區” can use this copy style more. On the other hand, “01社區” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “01社區” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “01社區” are:N/A,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “01社區” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “01社區” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “01社區” top 3 ads schedules are: 1 days,1 days, and 213 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “01社區”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“01社區” should put ads in the best time period, so that ads get the most value in a limited time.

Related “01社區” ad case study report

If you want to check the best ad case study of other advertisers related to “01社區”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “01社區”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.