Award-winning Case Study For 해태제과 (HAITAI) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “해태제과 (HAITAI)”, or large enterprises, they have established a Facebook page for advertising and promotion. “해태제과 (HAITAI)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “해태제과 (HAITAI)” through the method of adspy!

해태제과 (HAITAI) Facebook ad Introduction by ad spy method

“해태제과 (HAITAI)” introduction:달콤한 세상으로의 초대!

“해태제과 (HAITAI)” Facebook ads last run:2020-02-14 07:05:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “해태제과 (HAITAI)” ads data to help “해태제과 (HAITAI)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “해태제과 (HAITAI)”. In this report, we analyze in detail the best ad cases of “해태제과 (HAITAI)”.

해태제과 (HAITAI) Top3 Ads Case Study:

Advertisers 해태제과 (HAITAI) 해태제과 (HAITAI) 해태제과 (HAITAI)
Ad title 해태제과 (HAITAI) 해태제과 (HAITAI) 해태제과 (HAITAI)
Ad text _ 야구장에 홈런볼빌런 출몰ㅋㅋㅋ 은 바로 나;;;;; . . #홈런볼폭격기 #야구볼땐홈런볼 오예스 미니로 근사한 디저트 즐길사람? 일단 좋아요 누르고 해태제과로 놀러오세요~! 오예스 좋아하는 사람?! 일단 좋아요 누르고 가실게요~~
Ad format Video Image Image
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 12 days 16 days
Like 0 7 84

해태제과 (HAITAI) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “해태제과 (HAITAI)” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“해태제과 (HAITAI)” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “해태제과 (HAITAI)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 해태제과 (HAITAI) 해태제과 (HAITAI) 해태제과 (HAITAI)
Ad text  _ 야구장에 홈런볼빌런 출몰ㅋㅋㅋ 은 바로 나;;;;; . . #홈런볼폭격기 #야구볼땐홈런볼  오예스 미니로 근사한 디저트 즐길사람? 일단 좋아요 누르고 해태제과로 놀러오세요~!  오예스 좋아하는 사람?! 일단 좋아요 누르고 가실게요~~
Ad type  other  other  other
Ad word count 51  46  31

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “해태제과 (HAITAI)”, the text type used is other to obtain the best ad performance. “해태제과 (HAITAI)” can use this copy style more. On the other hand, “해태제과 (HAITAI)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “해태제과 (HAITAI)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “해태제과 (HAITAI)” are:N/A,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “해태제과 (HAITAI)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “해태제과 (HAITAI)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “해태제과 (HAITAI)” top 3 ads schedules are: 1 days,12 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “해태제과 (HAITAI)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“해태제과 (HAITAI)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “해태제과 (HAITAI)” ad case study report

If you want to check the best ad case study of other advertisers related to “해태제과 (HAITAI)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “해태제과 (HAITAI)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.