패션인사이트 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “패션인사이트” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “패션인사이트” ads and analyzes advertising data to help “패션인사이트” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “패션인사이트”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “패션인사이트”.

패션인사이트 Facebook adspy

“패션인사이트” introduction:당신의 패션에 인사이트를 드립니다. fashion_insight

“패션인사이트” Facebook ads last run:2020-02-22 21:02:24

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 패션인사이트 패션인사이트 패션인사이트
Ad title 크림치즈마켓 또는 세트 검색하기 하나를 사도 무료배송 크림치즈마켓 또는 세트 검색하기
Ad text 롯데월드 석촌호수는 벚꽃이, 에버랜드는 튤립축제가 유명하다던데 날풀리면 이쁜 옷 입고 놀이동산가자! #먼저_찜한사람이_임자 #전상품_무료배송 패션의 완성은 쥬얼리!✨ 아름다움을 업그레이드 시켜줄 이쁜 쥬얼리가 저렴한데 무료배송!? #악세서리_하나만사도 #무료배송 앱에서 "쥬얼리" 탭을 확인해보세요. 가성비 좋은 가방이 전부 만원대 하늘아래 같은 숄더백 없다! 패션의 완성은 가방이죠⁽⁽◝( ˙ ꒳ ˙ )◜⁾⁾ #먼저_찜한사람이_임자 #만원의_행복
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Carousel Carousel Carousel
Categories Media/News Company Media/News Company Media/News Company
Duration 23 days 18 days 5 days
Like 20 0 0

패션인사이트 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “패션인사이트” top 3 ads are Carousel,Carousel, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title크림치즈마켓 또는 세트 검색하기하나를 사도 무료배송크림치즈마켓 또는 세트 검색하기
Ad text 롯데월드 석촌호수는 벚꽃이, 에버랜드는 튤립축제가 유명하다던데 날풀리면 이쁜 옷 입고 놀이동산가자! #먼저_찜한사람이_임자 #전상품_무료배송 패션의 완성은 쥬얼리!✨ 아름다움을 업그레이드 시켜줄 이쁜 쥬얼리가 저렴한데 무료배송!? #악세서리_하나만사도 #무료배송 앱에서 "쥬얼리" 탭을 확인해보세요. 가성비 좋은 가방이 전부 만원대 하늘아래 같은 숄더백 없다! 패션의 완성은 가방이죠⁽⁽◝( ˙ ꒳ ˙ )◜⁾⁾ #먼저_찜한사람이_임자 #만원의_행복
Ad type other other other
Ad word count79 90 84

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “패션인사이트”, the text type used is other to obtain the best advertising results. “패션인사이트” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “패션인사이트” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “패션인사이트” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“패션인사이트” When Facebook ads are placed on Facebook, the ad schedules are 23 days,18 days, and 5 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “패션인사이트”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.